Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Pasteria performance in the Greece and how they change over time
See what factors influence La Pasteria performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
La Pasteria is ahead of most brands
Sample of brands in the same percentile
An analysis of La Pasteria' competitors in the Greece
An analysis of La Pasteria' competitors in the Greece
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Pasteria's market performance is at the 68th percentile, indicating an average/above average market standing in Greece's Cafe & Restaurants industry. This means La Pasteria is ahead of many competitors but not a market leader. Performance peers in the same percentile range include Snack Bar Mama's, Faragas, Old Times, Arodo, Savvas Seafood, and TAVERNA O THEIOS PARGA.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
La Pasteria's overall CSAT is 63%, a decrease of 1.8 percentage points year-over-year. Macedonia and Thrace show high CSAT (86%) with significant growth, while Attica has a lower CSAT (61%) and a decrease. This suggests a need to investigate and address satisfaction issues in Attica to improve overall customer experience.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps understand pricing effectiveness and customer spending habits.
La Pasteria's overall average check is 23.3 EUR, a 2.2% increase year-over-year. Attica has an average check of 23.5 EUR, while Macedonia and Thrace have a slightly lower average check of 21.4 EUR. The increase suggests successful upselling or price adjustments, but regional differences warrant further investigation.
Number of outlets indicates brand's reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
La Pasteria has 14 outlets in Attica, 3 in Macedonia and Thrace, and 1 in Peloponnese, Western Greece and the Ionian. The concentration in Attica suggests a strategic focus on this region, while expansion in other regions is limited. This distribution impacts brand reach and market penetration across Greece.
Identifying key competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals brands that attract similar customer segments.
La Pasteria's top competitors based on cross-visitation are Goody's Burger House and McDonald's (both at 4.30%), followed by everest, TGI Fridays, and Gregory's (all at 3.23%). This indicates that customers who visit La Pasteria also frequently visit these fast-food chains, suggesting a need to differentiate and strengthen brand loyalty.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
La Pasteria experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest workload around 8:00 PM (50.89%). Traffic is minimal before 7:00 AM. This data informs staffing schedules and resource allocation to meet customer demand during peak hours and reduce operational costs during off-peak times.
Understanding consumer segments by gender and generation enables targeted marketing and product development, improving engagement and ROI.
La Pasteria's customer base shows a high affinity towards women (78% affinity index) and men (119% affinity index). Among generations, Gen X shows a high affinity (136%), while Gen Y (90%) and Gen Z (31%) are under-indexed. This suggests marketing efforts should consider the preferences and behaviors of Gen X and women, while strategies to attract Gen Y and Gen Z should be explored.