Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence La Locura performance in the Colombia and how they change over time
See what factors influence La Locura performance in the Colombia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of La Locura' competitors in the Colombia
An analysis of La Locura' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
La Locura is in the top 10% of brands
Sample of brands in the same percentile
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Locura, with a market performance percentile of 90 in Colombia's Cafe & Restaurants industry, is a leading brand. This means it captures a significant share of customer traffic compared to its peers. Its performance peers include Loro Azul Lounge, Restaurante Los Pajaritos, 48paellas, J.J. Pizza El Original, Brunetta Pizzería Trattoria, and El Caserón De La Finca, all within a similar top-tier market position.
Outlet count indicates brand reach, reflecting market penetration and brand growth potential.
La Locura has a varied distribution of outlets across Colombia. RAP Pacífico has the most outlets (35), indicating a strong presence in that region. RAP Eje Cafetero has 9 outlets, RAP (Especial) Central has 7, RAP del Agua y la Montaña has 5, RAP Caribe has 4, and RAP Llanos and RAP Gran Santander each have 1 outlet. This shows varying levels of market saturation across regions.
Identifying key competitors is vital for strategic positioning, allowing comparison and insight into consumer behavior.
La Locura's top competitors based on customer cross-visitation are Frisby (40%), The Cartel 19 (20%), Mi Buñuelo (20%), Pizza Factory (20%), and Restaurante Mil Carnes (20%). This data indicates that a significant portion of La Locura's customers also visit these brands, highlighting direct competition.
Traffic workload by hours helps optimize staffing, ensuring adequate service during peak times.
La Locura experiences peak traffic workload between 9 AM and 8 PM, with the highest activity occurring between 4 PM and 7 PM. Traffic is significantly lower during early morning hours (12 AM to 8 AM). This data allows for optimized staffing and resource allocation based on consumer activity patterns.
Cafe & Restaurants