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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the South Korea and how they change over time
See what factors influence Krispy Kreme performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the South Korea
An analysis of Krispy Kreme' competitors in the South Korea
In Cafés & Restaurants
·Aug – Oct 25
Krispy Kreme is in the lower 10% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in South Korea is in the lower 10%, indicating a critically low market standing. This suggests the brand captures a small fraction of customer foot traffic compared to competitors like Mong-Yudo, Yoogane Chicken Galbi, 미시간닭갈비, 카페 빌리, 이오식탁, and 한식주점 카리 미금점, who are also in the same percentile range.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the industry.
Krispy Kreme customers in South Korea also frequently visit Starbucks (50% cross-visitation). Other competitors include Kabojung Kalbi, Yongmalu, 속초신토불이감자옹심이, and 용바위 식당, each with 25% cross-visitation. This indicates shared customer interest.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Krispy Kreme in South Korea experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (56.30). Traffic is lowest between 1:00 AM and 6:00 AM, indicating optimal times for restocking or maintenance.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women show a higher affinity (109%) for Krispy Kreme compared to the average consumer, while men are underrepresented (93%). Gen Y demonstrates a very high affinity (193%), suggesting a strong connection between this generation and the brand.