Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Krispy Kreme performance in the South Korea and how they change over time
See what factors influence Krispy Kreme performance in the South Korea and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the South Korea
An analysis of Krispy Kreme' competitors in the South Korea
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in South Korea is at the 96th percentile, making it a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market presence. Its peers include: Ban-Yawon, Coffee Temple Jeju, Daepunggwan, 봉평막국수, 일월의제면소, 스타벅스 물왕호수점.
Outlet distribution indicates brand reach and market penetration, revealing expansion strategies and geographic strengths.
Krispy Kreme has outlets concentrated in Gyeonggi (8 outlets), followed by South Gyeongsang (5 outlets). North Chungcheong, Jeonbuk State and North Gyeongsang each have 3 outlets. South Jeolla and Gangwon State have 1 each. This shows a skewed distribution across regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies for market share and competitive advantage.
Krispy Kreme's main competitors in South Korea based on cross-visitation are Shake Shack and Starbucks (both 25%). Other competitors are 진남포식당(평양냉면,만두전문점), Suyu Resort, and 숲속카페브런치 (all 12.5%). This indicates a competitive landscape.
Traffic workload analysis shows peak hours, optimizing staffing and promotions to meet demand and improve customer experience.
Krispy Kreme experiences peak traffic from 11 AM to 6 PM in South Korea, with traffic workload highest between 2 PM and 6 PM. This data enables strategic staffing and marketing efforts.
Analyzing consumer segments informs targeted marketing, improving relevance and effectiveness by understanding demographic preferences and behaviors.
Krispy Kreme customers in South Korea show high affinity among women (81%), and men (113%). Gen Y exhibits a very high affinity (197%). This suggests marketing should focus on these demographics.