Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Dominican Republic
An analysis of Krispy Kreme' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in the Dominican Republic is at the 50th percentile, indicating an average market position. This means Krispy Kreme's foot traffic is on par with the median within the Cafe & Restaurants industry. Performance peers in the same range include La Marchanta Restaurant, Parada La Mocana Km 45, Restaurante capitán Cook, Parador Cruce de Ocoa, and Hard Rock Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Krispy Kreme's overall CSAT in the Dominican Republic is 42%, a decrease of 11.8 percentage points year-over-year. In Distrito Nacional, CSAT is 39%, also showing a decrease. This indicates a decline in customer satisfaction, requiring investigation into potential service or product issues.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The overall average check for Krispy Kreme in the Dominican Republic is 914.1 DOP, an increase of 10.3% year-over-year. In Distrito Nacional, the average check is also 914.1 DOP. This suggests increased spending per customer, potentially due to price adjustments or increased order sizes.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion efforts and geographic market penetration.
Krispy Kreme has 9 outlets in Distrito Nacional, 4 in Santo Domingo, and 1 in La Romana in the Dominican Republic. Distrito Nacional accounts for the majority of Krispy Kreme's presence, indicating a concentration of outlets in the capital region.
Competitor analysis identifies key rivals and customer preferences. This insight informs competitive strategies and helps differentiate the brand.
Krispy Kreme's top competitors in the Dominican Republic, based on cross-visitation, are Burger King (12.73%), Helados Bon (12.73%), Wendy's (10.91%), Taco Bell (9.09%), and Little Caesars Pizza (9.09%). This indicates that customers who visit Krispy Kreme also frequent these fast-food and dessert chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Krispy Kreme's traffic workload in the Dominican Republic peaks between 10:00 AM and 6:00 PM, with the highest traffic around 5:00 PM (61.42%). Traffic is minimal between 10:00 PM and 6:00 AM. This data suggests optimal staffing during peak hours to manage customer flow.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and brand affinity.
Krispy Kreme's customer base in the Dominican Republic shows a high affinity towards women (94%) and men (105%). Gen Y (106%) shows a higher affinity compared to Gen X (71%). This suggests that marketing efforts should consider the preferences and behaviors of these key demographic groups.