Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Dominican Republic
An analysis of Krispy Kreme' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, highlighting its competitive strength and customer preference in the industry.
Krispy Kreme's Market Performance is at the 99th percentile, indicating a leading position in the Dominican Republic's Cafe & Restaurants industry. This shows strong customer preference and a significant competitive advantage. Performance peers within the same percentile range include Oceanna Social Club, Rico Hot Dog, Hard Rock Cafe, La Marchanta Restaurant, Parada La Mocana Km 45, Ostería del Capuccino.
CSAT measures customer happiness, directly impacting loyalty, repurchase rates, and positive word-of-mouth, crucial for brand growth.
Krispy Kreme's overall CSAT in the Dominican Republic is 42%, a decrease of 7.6 percentage points year-over-year. In Distrito Nacional, the CSAT is 40%, with a decrease of 5.7 percentage points. This indicates a decline in customer satisfaction that requires attention to improve customer experience.
Average check reflects customer spending per visit, crucial for revenue and profitability, guiding pricing and upselling strategies.
The overall average check for Krispy Kreme in the Dominican Republic is 914.1 DOP, an increase of 10.3% year-over-year. In Distrito Nacional, the average check is also 914.1 DOP, showing 0% growth. This increase suggests customers are spending more per visit on average.
Outlet count indicates brand presence and accessibility, impacting market reach and revenue potential in key locations.
Krispy Kreme has 9 outlets in Distrito Nacional, 4 in Santo Domingo, and 1 in La Romana in the Dominican Republic. This distribution reflects the brand's current market penetration, with a strong focus on Distrito Nacional.
Understanding competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
Krispy Kreme's top competitors in the Dominican Republic, based on customer cross-visitation, are Burger King (12.73%), Helados Bon (12.73%), Wendy's (10.91%), McDonald's (9.09%), and Taco Bell (9.09%). This indicates that customers who visit Krispy Kreme also frequent these fast-food and ice cream chains.
Traffic workload by hour reveals peak times, enabling efficient staffing, optimized service, and enhanced customer experience.
Krispy Kreme's traffic workload in the Dominican Republic peaks between 12:00 PM and 6:00 PM, with the highest workload at 5:00 PM (64.26). Traffic is minimal during the early morning hours (0:00 AM to 5:00 AM). This data helps optimize staffing and resource allocation.
Analyzing consumer segments informs targeted marketing and positioning, tailoring strategies to specific customer demographics for improved engagement.
Krispy Kreme's customer base in the Dominican Republic shows that both women and men have an affinity index of 100%. Gen X segment has an affinity index of 71% (under-indexed), while the Gen Y segment has an affinity index of 106% (high affinity).