Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kona Ice performance in the United States and how they change over time
See what factors influence Kona Ice performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Kona Ice is in the top 5% of brands
Sample of brands in the same percentile
An analysis of Kona Ice' competitors in the United States
An analysis of Kona Ice' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kona Ice's market performance is at the 95th percentile, indicating a leading position in the market. This shows strong competitive strength and customer preference, placing it among the top 5% of brands. Performance peers within the same percentile include Camp Taco at Lost Forty Brewing, Bangkok Street Food, Big Day Brewing, Empire Café, Cooper's Bar-B-Q & Grill, and D'Arcy's Pint.
Customer satisfaction reflects brand perception and loyalty, critical for retention and revenue growth.
Kona Ice's overall customer satisfaction is 89%, a decrease of 6.8 percentage points year-over-year. In Maryland, customer satisfaction is 84%, a decrease of 16 percentage points. The CSAT dynamic data shows a decrease in CSAT from 95.45% in May 2025 to 80.95% by July 2025. This decline indicates a potential need to address customer service or product issues to improve satisfaction levels.
Outlet count indicates market reach and growth, reflecting expansion strategy and brand penetration.
Kona Ice has a varying number of outlets across different states. Texas has 3 outlets, while Pennsylvania, Florida, North Carolina and Alabama each have 2 outlets. Maryland, Illinois, Georgia, New York, and Tennessee each have 1 outlet. This distribution indicates a stronger presence in Texas compared to other states.
Identifying competitors highlights market dynamics, enabling strategic differentiation and targeted marketing efforts.
Kona Ice's top competitors, based on cross-visitation, include Churro Mania (21.21%), Burger King (9.09%), McDonald's (9.09%), Popeyes Louisiana Kitchen (9.09%), and Starbucks (9.09%). A significant portion of Kona Ice customers also visit Churro Mania, suggesting a possible overlap in target markets or similar appeal.
Traffic workload reveals peak operational times, enabling optimal staffing and resource allocation.
Kona Ice experiences its highest traffic workload between 6 PM and 7 PM (51.04% and 51.59% respectively), with a general peak from 3 PM to 7 PM. The lowest traffic workload occurs between 12 AM and 5 AM, indicating the need for higher staffing and resource allocation during the afternoon and evening hours to meet customer demand.
Understanding consumer segments enables tailored marketing, maximizing engagement and brand affinity.
Among Kona Ice consumers, women are overrepresented (109 affinity index) while men are underrepresented (92 affinity index). Gen Y exhibits high affinity (139 affinity index), while Gen X is under-indexed (76 affinity index). This suggests marketing should target women and Gen Y to enhance engagement.