Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kiepenkerl Bäckerei performance in the Germany and how they change over time
See what factors influence Kiepenkerl Bäckerei performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kiepenkerl Bäckerei' competitors in the Germany
An analysis of Kiepenkerl Bäckerei' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kiepenkerl Bäckerei is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kiepenkerl Bäckerei's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in the market. This signifies a strong competitive advantage and high customer preference compared to other Cafe & Restaurants in Germany. Performance peers in the same percentile include Kastaniengarten, Madam Anna Ekke, Trattoria-Pizzeria "Ai Quattro Canti", Brauhaus zum Stiefel, WAKABA, and Tazzi Pizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps improve services and retain customers.
Kiepenkerl Bäckerei's overall CSAT is 73%, a decrease of 2.7 percentage points year-over-year. CSAT varies by location, with Lower Saxony at 77% and North Rhine-Westphalia at 71%. The downward trend in CSAT requires attention to identify and address customer concerns to improve loyalty.
Average check reflects spending per customer, revealing pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Kiepenkerl Bäckerei is 9.10 EUR, a 21.70% increase year-over-year. Average check varies by location: Lower Saxony is 12.30 EUR, while North Rhine-Westphalia is 8.10 EUR. The increased average check indicates customers are spending more per visit.
Number of outlets reflects brand presence and reach. Increasing outlets expands market coverage and customer accessibility.
Kiepenkerl Bäckerei has 27 outlets in North Rhine-Westphalia and 7 in Lower Saxony. The higher number of outlets in North Rhine-Westphalia indicates a stronger presence in that state, suggesting regional differences in market strategy or historical development.
Identifying competitors helps understand the competitive landscape, benchmark performance, and refine strategies to attract and retain customers.
The top competitors for Kiepenkerl Bäckerei, based on customer cross-visitation, are Burger King (10.39%), McDonald's (10.39%), Cafe Extrablatt (7.79%), L'Osteria (6.49%), and Bäckerei Werning GmbH (5.19%). This shows that customers of Kiepenkerl Bäckerei also frequently visit these other establishments.
Traffic workload analysis reveals peak hours, enabling staffing optimization and resource allocation for better customer service.
Kiepenkerl Bäckerei experiences peak traffic workload between 8:00 AM and 12:00 PM, with the highest workload at 11:00 AM (52.67%). Traffic is minimal before 5:00 AM and after 7:00 PM. This data informs staffing and resource allocation to meet peak demand effectively.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics for increased engagement.
Among Kiepenkerl Bäckerei's customers, women are overrepresented (76%), and men are also overrepresented (114%). Gen X is highly overrepresented (123%), while Gen Y is underrepresented (43%). These insights inform targeted marketing strategies.