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Managing Partner, Global Business Development
See what factors influence KFC performance in the Kosovo and how they change over time
See what factors influence KFC performance in the Kosovo and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Kosovo
An analysis of KFC' competitors in the Kosovo
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
KFC in Kosovo is a leading brand with a 99th percentile market performance. This indicates very high customer preference and market strength compared to peers like Heb's, Shaban Grill House, Mondo Caffe, Hani i Vjeter, te Syla, and Liburnia, which are also in the top 1%.
Customer satisfaction (CSAT) indicates how well KFC meets customer expectations, directly impacting loyalty, brand perception, and revenue.
Overall customer satisfaction for KFC in Kosovo is 41%, down by 2.8 percentage points year-over-year. Satisfaction varies by location, with 51% in the District of Prishtina and 32% in the District of Prizren. CSAT fluctuates, indicating variable experiences.
Outlet count indicates KFC's market presence and reach across Kosovo, showing its expansion strategy and accessibility to customers.
KFC has 13 outlets in Kosovo, with 8 located in the District of Prishtina, 1 in the District of Prizren, 1 in the District of Mitrovica, 1 in the District of Gjakova, 1 in the District of Gjilan, and 1 in the District of Ferizaj.
Competitor analysis identifies key rivals and their cross-visitation rates, revealing customer preferences and competitive positioning in Kosovo.
Top competitors for KFC in Kosovo include Heb's and Restaurant Beska with a cross-visitation rate of 9.68%, followed by Shtëpia e Bardhë, Burger King, and Big Scoop with 6.45%. This shows shared customer base among these restaurants.
Traffic workload by hour reveals peak times, helping KFC optimize staffing and resources for efficient operations and enhanced customer service.
KFC's traffic workload in Kosovo peaks between 10 AM and 10 PM, with the highest traffic workload at 19:00 (58.46). The lowest traffic is between midnight and 9 AM.
Consumer segment insights help KFC tailor marketing and product strategies based on demographic preferences, enhancing customer engagement and loyalty.
In Kosovo, the Affinity Index shows that women (81) are under-indexed while men (107) are over-indexed as KFC consumers. Gen X (182) are over-indexed, while Gen Y (87) are under-indexed, indicating segment-specific affinity.