Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Swaziland and how they change over time
See what factors influence KFC performance in the Swaziland and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Swaziland
An analysis of KFC' competitors in the Swaziland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience impact on brand perception.
KFC in Swaziland demonstrates high customer satisfaction, with an overall CSAT of 99%, a 49.8 percentage point increase year-over-year. Both Hhohho Region (99%) and Manzini Region (98%) show high CSAT scores, indicating positive customer experiences across different locations.
Outlet distribution reflects market reach and growth potential, crucial for strategic expansion and accessibility to customers.
KFC's outlet distribution in Swaziland shows 5 outlets each in Manzini and Hhohho Regions, and 1 in Shiselweni. The equal distribution in Manzini and Hhohho may indicate a balanced market strategy.
Competitor analysis is crucial for strategic positioning, revealing market dynamics and informing competitive advantages.
KFC customers in Swaziland also frequently visit Nando's (35.71%), Spur (28.57%), and Debonairs Pizza (21.43%). This cross-visitation suggests these brands are key competitors in attracting similar customer segments.
Understanding traffic patterns is crucial for staffing, inventory, and optimizing customer experience during peak hours.
KFC in Swaziland experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload at 5:00 PM (61.41%). Traffic is minimal during early morning and late night hours.
Segment analysis enables tailored marketing, aligning products and messaging with specific consumer preferences to boost engagement.
KFC in Swaziland demonstrates a high affinity with women(106%) and Gen Y (133%). Women have a slightly higher affinity. Gen Y over-indexes, which suggests marketing efforts should be tailored to them.