Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Slovakia and how they change over time
See what factors influence KFC performance in the Slovakia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Slovakia
An analysis of KFC' competitors in the Slovakia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Slovakia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This high percentile shows strong customer preference and competitive strength. Performance peers in a similar range include Urban House, Familiya - Modern Family Cuisine, McDonald's, Brixton House, Spišský salaš, and Koliba Kamzík.
Customer Satisfaction reflects customer's happiness, impacting brand loyalty and long-term success. Monitor trends, and address regional issues.
Overall customer satisfaction for KFC in Slovakia is at 59%, a decrease of 7.4 percentage points year-over-year. Regional CSAT varies: Western Slovakia (52%), Central Slovakia (51%), and Eastern Slovakia (38%), with notable declines in all regions, especially in Eastern Slovakia with a drop of 20.1pp. This indicates potential service or quality issues needing attention.
Average Check reveals spending habits, affecting revenue. Tracking its value & regional differences helps optimize pricing and promotions.
The overall average check for KFC in Slovakia is 12.9 EUR, down 5.5% year-over-year. Eastern Slovakia has the highest average check at 15.5 EUR, while Western Slovakia has the lowest at 11.3 EUR. Central Slovakia's average check is 12.4 EUR. The decline suggests a need to re-evaluate menu pricing or promotional strategies.
Number of Outlets indicates brand's reach & market penetration. Expansion affects revenue, brand presence, and competitive advantage.
KFC's outlet distribution in Slovakia shows Central Slovakia with the most outlets (5), followed by Western Slovakia (3) and Eastern Slovakia (2). The distribution of outlets across regions impacts brand accessibility and market coverage. Central Slovakia has the highest presence.
Competitor analysis reveals who else your customers visit. Identify key players, and understand cross-visitation patterns for competitive strategies.
McDonald's is the primary competitor, with a cross-visitation rate of 20.58%. Other notable competitors include Burger King (2.88%), Kolkovna (2.47%), Motorest Salaš u Franka (1.65%), and Starbucks (1.65%). High cross-visitation with McDonald's suggests direct competition for the same customer base.
Traffic Workload shows peak hours, helping optimize staffing & resource allocation for better service and customer satisfaction.
KFC's traffic workload peaks between 11:00 AM and 7:00 PM, with the highest traffic around 1:00 PM (68.07%). Traffic is minimal during early morning hours. This data allows for optimized staffing during peak times and strategic marketing during slower hours.
Consumer Segments: Gender and Generation insights facilitate targeted marketing, enhancing engagement & brand relevance by understanding preferences.
Among KFC customers in Slovakia, women are overrepresented (74%), while men are slightly underrepresented (115%). Gen X is overrepresented (128%), while Gen Y (90%) and Gen Z (82%) are underrepresented. This suggests a higher affinity among Gen X and female customers. Tailoring campaigns to these segments could improve engagement.