Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Serbia and how they change over time
See what factors influence KFC performance in the Serbia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Serbia
An analysis of KFC' competitors in the Serbia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand’s share of foot traffic, a direct reflection of competitive strength and customer preference within the cafe & restaurant sector.
KFC in Serbia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates strong customer preference and a significant market share compared to competitors like Kafeterija, Basch House 1887, Walter BBQ, Skroz Dobra Pekara, McDonald's, and Burrito Madre, all positioned at the same level.
CSAT reflects direct customer feedback, revealing loyalty and service quality, crucial for retention and positive word-of-mouth in the competitive cafe & restaurant market.
KFC's overall customer satisfaction (CSAT) in Serbia is high at 80%, with a significant increase of 11.8 percentage points year-over-year. Central Serbia shows a CSAT of 81%, while Vojvodina reports 76%. The upward trend in CSAT, from 85.61 in May to 75.54% in July, indicates positive customer experiences.
Average check measures per-customer spending, indicating pricing strategy effectiveness and customer value perception in the cafe & restaurant industry.
The overall average check for KFC in Serbia is 1.5K RSD, a 5.8% increase year-over-year. Vojvodina has a higher average check of 1.7K RSD compared to Central Serbia's 1.5K RSD. Fluctuations occurred, with a peak in May (1741.26 RSD) and a dip in June (1343.75 RSD).
Outlet count indicates brand reach and investment in the Serbian market, reflecting expansion strategy and customer accessibility in the cafe & restaurant sector.
KFC has 17 outlets in Serbia: 14 in Central Serbia and 3 in Vojvodina. This distribution shows a strong presence in Central Serbia with opportunity for expansion in Vojvodina. The outlet numbers indicate the brand's infrastructural footprint within the country.
Competitor analysis reveals brand positioning and customer preferences, essential for strategic differentiation in Serbia's cafe & restaurant industry.
McDonald's is KFC's top competitor in Serbia, with a cross-visitation rate of 20.24%. Other competitors include Starbucks (6.82%), Walter BBQ (5.88%), Skroz Dobra Pekara (3.53%), and Pekara Trpković (2.82%). This identifies key brands attracting a similar customer base.
Traffic workload analysis reveals peak hours and demand patterns, enabling efficient staffing and resource allocation in Serbia's cafe & restaurant sector.
KFC in Serbia experiences peak traffic workload between 10 AM and 10 PM, peaking at 66.99% at 7 PM. Traffic is minimal between midnight and 7 AM. The data indicates the optimal times for staffing and promotional activities to cater to customer demand.
Consumer segment analysis informs targeted marketing and product strategies, maximizing relevance and appeal to specific groups in Serbia's cafe & restaurant market.
KFC's customer base in Serbia shows a high affinity with women (95) and men (103). Generation Z is significantly overrepresented (214), while Gen X (83) and Gen Y (87) are underrepresented. This suggests targeted marketing toward Gen Z could be highly effective.
Cafés & Restaurants