Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Serbia and how they change over time
See what factors influence KFC performance in the Serbia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Serbia
An analysis of KFC' competitors in the Serbia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Serbia holds a market performance percentile of 88, positioning it as an average/above average performer. This indicates a solid market presence but not a leading one. Performance peers in the adjacent percentile range include Thyme, Burrito Madre, Basch House 1887, Skroz Dobra Pekara and Starbucks.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. It's crucial for long-term success.
KFC's overall customer satisfaction in Serbia is 83%, a 7.1 percentage point increase year-over-year. Central Serbia shows 84% satisfaction, while Vojvodina has 75%. This indicates positive customer sentiment, with room for improvement in Vojvodina to match Central Serbia's performance.
Average check reveals customer spending habits, influencing revenue strategies and menu optimization for increased profitability.
The average check for KFC in Vojvodina is 1.6K RSD, while in Central Serbia, it's 1.4K RSD. There is no growth value. This suggests customers in Vojvodina spend slightly more per visit compared to those in Central Serbia.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience, driving overall sales.
KFC has 15 outlets in Central Serbia and 4 in Vojvodina. This shows a stronger presence in Central Serbia, suggesting potential for expansion in Vojvodina to increase market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning for growth.
McDonald's is the top competitor for KFC in Serbia, with a cross-visitation rate of 20.99%. Other competitors include Starbucks (7.41%), Walter BBQ (6.79%), Skroz Dobra Pekara (4.63%), and Burrito Madre (3.09%). This highlights the brands that KFC customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
KFC's traffic workload in Serbia peaks between 18:00 and 20:00, reaching 67.80%. The lowest traffic is between 1:00 and 6:00. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and sales.
For KFC in Serbia, both Women and Men have an affinity index of 100. Gen Z shows a high affinity (136), while Gen X (96) and Gen Y (84) are under-indexed. This suggests Gen Z is strongly represented among KFC's consumers.