Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Nigeria is at the 45th percentile, indicating a below average/lagging position. This suggests KFC captures less foot traffic than many competitors. Performance peers in similar range: Olaiya Foods, F and F yoghurt, Wá WéWọ́, Dazzlefresh Nigeria, Bature Brewery, Africa'S Pot.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for KFC in Nigeria is 19.7K NGN, a 42.8% increase year-over-year. This suggests customers are spending more per visit, potentially due to increased prices, larger orders, or a shift in product mix.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and accessibility for customers, driving revenue growth.
KFC has a varying number of outlets across Nigerian states, with Lagos State having the most (5), followed by Oyo State and Federal Capital Territory (3 each). Enugu, Ondo, Rivers, and Imo States each have 1 outlet, indicating uneven distribution.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and maintain a competitive edge.
KFC's top competitors in Nigeria, based on cross-visitation, are Chicken Republic (16.67%), Yellow Chilli (11.11%), KFC (5.56%), Café Aiko (5.56%), and Ghana High Restaurant (5.56%). Chicken Republic is the most frequently visited by KFC's customers.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation to meet customer demand efficiently.
KFC's peak traffic workload in Nigeria occurs between 12:00 PM and 4:00 PM, with the highest workload around 3:00 PM (56.69%). Traffic is minimal before 8:00 AM and after 10:00 PM.