Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Nigeria holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference compared to its peers. Performance peers, such as South Kitchen & Lounge, Rickem Bake'n' Event, Galaxy Pizza, Chow By Moscow and Utazi kitchen & bar share adjacent positioning.
Customer satisfaction is key, showing loyalty and directly impacting revenue. High CSAT scores are crucial for brand advocacy and repeat business.
KFC in Nigeria shows strong customer satisfaction. The overall CSAT is 81%, a 12.5 percentage point increase year-over-year. Oyo State leads with 90% satisfaction, a 38.1 percentage point increase, while Lagos State shows 77%, a smaller 3.6 percentage point increase, indicating regional variations in customer experience.
Average check is key, reflecting spending per customer and impacting revenue. Analyzing this helps optimize pricing and offerings for better profitability.
The average check for KFC in Nigeria is 15.3K NGN, a 42.6% increase year-over-year. Oyo State shows an average check of 17.4K NGN. Lagos State has 13.4K NGN. These figures indicate healthy revenue per transaction, with possible regional differences in spending habits.
Outlet count indicates market presence and accessibility. More outlets can mean greater market share and customer reach, driving overall revenue.
KFC's presence in Nigeria includes multiple outlets across different states. Lagos State has the highest number of outlets with 6, followed by Oyo State with 4, Federal Capital Territory with 3, and Enugu, Ondo, Rivers, and Imo States each with 1 outlet. This distribution reflects strategic market coverage.
Competitor analysis shows market dynamics and customer preferences. Knowing who customers also visit informs strategies to improve competitive edge.
KFC customers in Nigeria also frequent Chicken Republic (16.67% cross-visitation), Krispy Kreme Doughnuts & Coffee (10%), Frosty Pops (6.67%), Black Bell Restaurant Lekki (6.67%), and Domino's Pizza (6.67%). This indicates shared customer base and competitive overlap.
Traffic workload reveals peak hours, crucial for staffing and resource allocation. Optimizing operations during these times enhances customer experience.
Traffic workload for KFC in Nigeria peaks between 15:00 and 17:00, reaching 61.17%. There is a gradual build-up from 8:00 (7.54%) through the afternoon. Understanding this pattern enables efficient staffing and resource management.
Understanding consumer segments by Gender and Generation informs targeted marketing. Affinity insights enable tailored strategies for each group.
Consumer segments reveal that Women have 84 affinity index, and Men have affinity index of 108. Gen X shows affinity index of 323. This suggests a stronger representation or engagement among Gen X.