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Managing Partner, Global Business Development
See what factors influence KFC performance in the Mauritius and how they change over time
See what factors influence KFC performance in the Mauritius and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Mauritius
An analysis of KFC' competitors in the Mauritius
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals a brand's share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in Mauritius holds a leading position in the Cafe & Restaurants industry with a market performance percentile of 99. This indicates KFC captures a significant portion of customer traffic. Performance peers in a similar range: Felicita - Authentic Neapolitan Pizza, NOMAD, Saffron Grill Phoenix ( Sodnac ), Ocean Basket, McDonald's, Saffron Grill - Grand Bay.
Customer satisfaction is crucial because it reflects customer loyalty, impacts brand reputation, and influences repeat business and positive word-of-mouth.
KFC in Mauritius demonstrates high customer satisfaction, with an overall CSAT score of 94%, a significant increase of 30.3 percentage points year-over-year. Pamplemousses shows the highest satisfaction at 91%, while Black River and Rivière du Rempart District are at 86%, and Plaines Wilhems is at 83%. All regions show an increase in satisfaction.
Number of outlets indicates brand reach and market presence, crucial for accessibility and capturing diverse customer segments across regions.
KFC has a total of 28 outlets in Mauritius. The majority of outlets are located in Plaines Wilhems (9), followed by Pamplemousses (4). Flacq, Rivière du Rempart District, and Port Louis each have 3 outlets, while Grand Port, Moka and Black River each have 2 outlets.
Understanding competitors' cross-visitation rates highlights direct rivals and common customer preferences, essential for strategic positioning and marketing.
The top competitors for KFC in Mauritius, based on cross-visitation, are McDonald's (16.13%), Nando's (5.65%), Subway (4.84%), Ocean Basket (4.03%), and Domino's Pizza (4.03%). McDonald's is the strongest competitor based on customer overlap.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and tailor marketing efforts to match peak and off-peak customer traffic.
Peak traffic workload for KFC in Mauritius occurs between 10:00 AM and 8:00 PM, peaking at 6:00 PM (59.82). The highest traffic workload is at 59.82, suggesting peak hours around dinner time. Traffic significantly decreases after 9:00 PM.
Analyzing consumer segments helps tailor marketing, product development, and customer experience strategies to better meet the needs of specific groups.
KFC in Mauritius has a consumer base with a high affinity for Women (97) and Men (102). Gen Y (135) and Gen Z (136) are over-represented, showing high affinity. Gen X (27) has the lowest affinity, being under-represented within KFC's customer base.