Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Iraq and how they change over time
See what factors influence KFC performance in the Iraq and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Iraq
An analysis of KFC' competitors in the Iraq
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Iraq is at the 76th percentile, indicating an average/above average market standing. This means KFC captures more foot traffic than 76% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include فلافل سنان, VANILLY 002, Burger King, Soya Restaurant, HuQQabaz, and Ridha Alwan Coffee.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC's overall customer satisfaction in Iraq is 64%, a significant 21 percentage point increase year-over-year. Satisfaction varies by location, with Baghdad Governorate at 77% and Erbil Governorate at 42%. This suggests a need to investigate and address the factors causing lower satisfaction in Erbil to improve overall customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for KFC in Iraq is 25.3K IQD in Erbil Governorate and 23.7K IQD in Baghdad Governorate. The dynamic data shows the average check fluctuating between 22977.94 IQD and 25133.93 IQD. Monitoring these trends helps optimize menu pricing and promotions.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
KFC has 5 outlets in Baghdad Governorate and 1 outlet in Erbil Governorate, reflecting a stronger presence in Baghdad. This distribution impacts market penetration and brand accessibility in each region. Expansion strategies should consider these regional differences.
Identifying key competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for KFC in Iraq, based on cross-visitation, are Burger King (7.63%), Espressolab - ئێسپرێسۆلاب (6.87%), Faruq Restaurant (5.34%), شارع اسكان (5.34%), and مطعم الاسكان (4.58%). This indicates that customers who visit KFC also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
KFC's peak traffic hours in Iraq are between 18:00 and 22:00, with the highest workload at 21:00 (64.96%). Traffic is minimal between 0:00 and 10:00. This data informs staffing and resource allocation to meet customer demand effectively during peak times and reduce costs during off-peak hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
KFC's consumer base in Iraq shows a higher affinity among men (113%) compared to women (52%). Among generations, Gen X shows a higher affinity (110%) than Gen Y (77%). This suggests that marketing efforts could be tailored to resonate more strongly with male and Gen X consumers.