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Managing Partner, Global Business Development
See what factors influence KFC performance in the Iraq and how they change over time
See what factors influence KFC performance in the Iraq and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Iraq
An analysis of KFC' competitors in the Iraq
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market share, measured by foot traffic, shows competitive strength and customer preference in the industry.
KFC in Iraq holds a leading market performance, ranking in the top 1% among Cafe & Restaurants. This high percentile indicates a strong market presence and significant customer preference compared to its performance peers, which include فلافل سنان, HuQQabaz, Ray's Fried Chicken Iraq, 650 café - Yarmuk, Bestoon Samad Restaurant, and Jadiriyah Floating Restaurant. This shows KFC's strong competitive position.
Customer satisfaction (CSAT) is crucial for loyalty and repeat business, directly impacting revenue and brand reputation.
KFC's overall customer satisfaction in Iraq is 75%, up 26.1 percentage points year-over-year, indicating improved customer sentiment. CSAT varies by location: Baghdad Governorate shows 85% satisfaction with a slight increase, while Erbil Governorate has 41% satisfaction, but shows an increase as well. This suggests targeted improvements may be needed in Erbil to match Baghdad's higher satisfaction levels.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for KFC in Iraq is 22.6K IQD, a decrease of 11% year-over-year. Baghdad and Erbil Governorates have average checks of 23.7K IQD and 23.6K IQD, respectively, while Duhok Governorate lags significantly at 15.6K IQD. Decreased average check shows less customer spending compared to last year.
Outlet count reflects brand reach, market coverage, and potential sales volume across different regions.
KFC has 4 outlets in Baghdad Governorate, and 2 outlets each in Erbil and Duhok Governorates in Iraq. This distribution suggests a concentration of KFC's presence in Baghdad, with Erbil and Duhok having equal but smaller representation. Outlet distribution shows brand presence across the country.
Understanding competitors reveals market dynamics, customer choices, and opportunities for differentiation and growth.
Top competitors for KFC in Iraq, based on cross-visitation, include Burger King (6.59%), Espressolab - ئێسپرێسۆلاب (6.59%), Kabab Yasin Restaurant (5.49%), رضا علوان (4.40%), and Faruq Restaurant (4.40%). These brands represent alternative dining options frequently visited by KFC's customers, pointing to shared customer bases and competitive overlap.
Traffic workload indicates peak hours and staffing needs, optimizing resource allocation and customer service.
KFC in Iraq experiences peak traffic workload between 18:00 (6:00 PM) and 22:00 (10:00 PM), reaching a high of 63.31% at 21:00 (9:00 PM). Traffic is minimal from midnight to late morning, with the lowest workload from 2:00 AM to 9:00 AM, highlighting the need for staffing adjustments based on peak and off-peak hours to efficiently manage resources.
Understanding consumer segments informs targeted marketing, tailored products, and effective engagement strategies.
Among KFC's consumers in Iraq, women are overrepresented at 81% compared to average, while men are represented at 104%. Gen Y shows an affinity index of 79%, Gen X demonstrates an affinity of 75%. This data suggests a slight skew towards female customers and a less significant representation among Gen X and Gen Y segments. Marketing can be adjusted based on segment preferences.