Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Iraq and how they change over time
See what factors influence Burger King performance in the Iraq and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Iraq
An analysis of Burger King' competitors in the Iraq
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King in Iraq holds the 75th percentile, indicating an average/above average market position. This means Burger King performs better than 75% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include 650 café - Yarmuk, فلافل سنان, VANILLY 002, KFC and Soya Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Burger King's overall CSAT in Iraq is 70%, a decrease of 12.3 percentage points year-over-year. In Duhok Governorate, CSAT is 53%, with a significant decrease of 36.7 percentage points. This indicates a decline in customer satisfaction, particularly in Duhok Governorate, requiring attention to service and quality.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check data for Burger King in Iraq is not available. In Duhok Governorate, the average check is 17.7K IQD, with no growth compared to the previous year. The average check has fluctuated between 2025-06 and 2025-08, ranging from 20625 to 25106.38 IQD.
Number of outlets indicates brand reach and market presence, influencing accessibility and revenue potential.
Burger King has a total of 6 outlets in Iraq. Baghdad Governorate has 3 outlets, while Al-Basra, Duhok, and Sulaymaniyah Governorates each have 1 outlet. This distribution shows a concentration of outlets in Baghdad, with a smaller presence in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Burger King's top competitors in Iraq, based on cross-visitation, are KFC (8.13%), De Fermo Restaurant (7.32%), Qali shaqlawa (5.69%), Erbil (4.88%), and Lamassu Restaurant (4.07%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation for better service.
Burger King's peak traffic hours in Iraq are between 17:00 and 22:00, with the highest workload at 20:00 (66.55%). Traffic is minimal between 0:00 and 10:00. This data suggests the need for increased staffing and resources during peak evening hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Burger King's customer base in Iraq shows a higher affinity towards women (74%) and men (107%). Among generations, Gen X is overrepresented (147%), while Gen Y is underrepresented (51%). Gen Z shows a very high affinity (318%). This suggests targeted marketing towards Gen X and Gen Z.