Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Iraq and how they change over time
See what factors influence Burger King performance in the Iraq and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Iraq
An analysis of Burger King' competitors in the Iraq
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry.
Burger King holds a leading position in Iraq's Cafe & Restaurants industry, securing a 99th percentile market performance. This means Burger King outperforms almost all competitors in foot traffic. Performance peers include Zaynal Usta Restaurant, كص حمادة, Royal Galaxy Restaurant, مطعم بربين, Oyoon Baghdad Restaurants, and Bestoon Samad Restaurant, which are in the same range.
Customer satisfaction is key to loyalty, reflecting the appeal of Burger King's products and service quality to consumers.
Burger King's overall customer satisfaction (CSAT) in Iraq is 62%, a decrease of 18.7 percentage points year-over-year. CSAT varies by location, with Erbil Governorate showing 97% satisfaction, a 1.8 percentage points increase. CSAT fluctuated from 56.41% to 83.33% during the reporting period.
Average check indicates customer spending per visit, impacting revenue. Growth reflects upselling, price changes and customer affluence.
Burger King's average check in Iraq is 22.3K IQD, a 33.2% increase year-over-year. In Erbil Governorate, the average check is 29.3K IQD, while in Duhok Governorate, it's 16.9K IQD. Average check values varied from 17777.78 IQD to 25106.38 IQD during the observed months.
Number of outlets reflects brand reach and market penetration, affecting convenience and customer accessibility.
Burger King has a limited number of outlets in Iraq. Distribution across governorates varies with 3 outlets in Baghdad Governorate, and 1 each in Erbil, Al-Basra, Duhok, and Sulaymaniyah Governorates. Distribution reveals primary markets for Burger King in Iraq.
Competitor analysis identifies key market rivals, guiding strategy to differentiate Burger King and win market share.
Burger King's top competitors in Iraq, based on customer cross-visitation, are KFC (8.16%), De Fermo Restaurant (5.44%), TODAY Rest & Cafe (5.44%), Qali shaqlawa (4.76%), and مطعم ما شاء الله السياحي (4.08%). KFC is the leading competitor among Burger King customers.
Understanding traffic patterns informs staffing and promotions, matching resources to customer demand across the day.
Traffic workload for Burger King in Iraq varies significantly by hour. Peak traffic occurs between 18:00 and 22:00, with the highest workload at 21:00 (69.73%). Minimal activity is observed between 0:00 and 10:00. This data indicates peak hours for Burger King.
Understanding consumer segments enables targeted marketing, tailoring offers and messaging to specific demographic groups.
Burger King's consumer base in Iraq shows affinity indexes of 101 for women and 100 for men. Gen X has an affinity index of 128, Gen Y has an affinity index of 68, and Gen Z has an affinity index of 215, indicating high affinity among Gen Z and Gen X.