Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Croatia and how they change over time
See what factors influence KFC performance in the Croatia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Croatia
An analysis of KFC' competitors in the Croatia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC holds a leading market performance position in Croatia's Cafe & Restaurant industry with a percentile of 99. This indicates a very strong market presence and high customer preference compared to its peers. Performance peers include Restaurant Kompas, Butler Gourmet&Cocktails Garden, Charlie's Bar, Leggiero, Bocca vera RESTAURANT Medulin, and Marché, all within the same percentile range.
Customer satisfaction reflects brand perception. Tracking it helps to identify areas for improvement and ensure loyalty.
KFC's overall customer satisfaction in Croatia is 63%, a significant increase of 17.3 percentage points year-over-year. Satisfaction varies by county: Zadar County shows 49% satisfaction with a 1.4 percentage point increase, while Split-Dalmatia County shows 42% with a decrease of 2.8 percentage points. This suggests varying customer experiences across regions.
Average check is a key indicator of customer spending habits and revenue generation potential for the brand.
The average check for KFC in Croatia is 15.80 EUR, a 12.9% increase year-over-year, indicating customers are spending more per visit. Istria County has an average check of 15.70 EUR, Zadar County has 14.70 EUR, Split-Dalmatia County has 13.70 EUR, and Osijek-Baranja County has 13.60 EUR. This shows regional variations in average customer spending.
Outlet count indicates brand reach and market coverage, reflecting investment and expansion strategies.
KFC has a presence in four counties in Croatia, with one outlet each in Osijek-Baranja County, Istria County, Split-Dalmatia County and Zadar County. This indicates a focused distribution strategy across these specific regions.
Knowing top competitors and cross-visitation rates informs competitive strategy and potential partnership opportunities.
McDonald's is the top competitor for KFC in Croatia, with a 23.93% cross-visitation rate, meaning that almost a quarter of KFC customers also visit McDonald's. Other competitors include Batak (5.41%), Leggiero (3.99%), Burger King (3.42%), and Vivas Bar (2.56%). These rates suggest potential for targeted marketing to capture more of these shared customers.
Understanding traffic workload helps optimize staffing and resource allocation throughout the day.
KFC in Croatia experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 7:00 PM (59.16%). Traffic is significantly lower during the early morning hours. This data allows for optimized staffing and resource allocation to meet customer demand effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on consumer affinity.
KFC consumers in Croatia show a strong affinity towards women, with an index of 82, indicating that women are overrepresented among KFC's customer base. Among generations, Gen Z (132) and Gen Y (107) show higher affinity, while Gen X (73) is underrepresented, meaning that Gen Z and Y consumers are more likely to visit KFC than the average consumer.