Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Croatia and how they change over time
See what factors influence McDonald's performance in the Croatia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Croatia
An analysis of McDonald's' competitors in the Croatia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Croatia's cafe & restaurant industry with a market performance percentile of 99. This indicates a strong market presence, outperforming competitors like Veritas Food&Wine, Batak, Agrippina Street Food, Restaurant Da Giovanni Medulin, Pizzeria Sette Sorelle, and Restaurant&bar DAL MARE, which share a similar high percentile.
Customer satisfaction is key for loyalty and growth, reflecting how well McDonald's meets customer expectations in Croatia's competitive market.
McDonald's overall customer satisfaction in Croatia is at 42%, a slight increase of 0.1 percentage points year-over-year. Satisfaction varies by county, with Koprivnica-Križevci County showing the highest satisfaction at 86% and significant growth, while Osijek-Baranja County and Bjelovar-Bilogora County experienced a decrease in satisfaction.
Average check reveals spending patterns, impacting revenue. Tracking trends helps McDonald's tailor offerings and strategies for profitability.
The average check at McDonald's in Croatia is 13.3 EUR, a 9.9% increase year-over-year, indicating customers are spending more per visit. Average check values vary by county, with Osijek-Baranja County showing the highest average check at 15.1 EUR.
Outlet numbers signal market reach. Monitoring distribution across Croatian counties shows McDonald's accessibility and growth potential.
McDonald's has a varying number of outlets across Croatian counties, with Split-Dalmatia County having the most (5). Several counties, including Istria, Zadar, Zagreb, Osijek-Baranja and Primorje-Gorski Kotar have 3 outlets. This reflects a strategic distribution of McDonald's presence across the country.
Knowing top competitors is crucial. This insight lets McDonald's refine strategies to capture market share in Croatia's cafe & restaurant scene.
The top competitors for McDonald's in Croatia, based on cross-visitation, are Fresh Corner (6.77%), Batak (3.64%), Leggiero (2.65%), Marché (2.54%), and KFC (2.14%). This indicates these brands share a customer base with McDonald's, highlighting potential areas for competitive focus.
Traffic workload by hour shows peak times, aiding McDonald's in staffing and resource allocation for optimal customer service in Croatia.
McDonald's in Croatia experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (69.58%). Traffic is lowest in the early morning hours, particularly between 1:00 and 5:00. This data can inform staffing and operational decisions.
Understanding consumer segments by gender and generation drives targeted marketing, improving McDonald's appeal and market positioning in Croatia.
McDonald's customer base in Croatia shows a higher affinity among women (76%, Affinity Index) and men (117%, Affinity Index). Among generations, Gen X (110%) and Gen Y (94%) show a higher affinity, while Gen Z (77%) is under-indexed, indicating different levels of engagement across these demographics.