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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence El Español performance in the Ecuador and how they change over time
See what factors influence El Español performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Español' competitors in the Ecuador
An analysis of El Español' competitors in the Ecuador
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Español is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Español is in the top 1% (99th percentile), indicating a leading market position in Ecuador's Cafe & Restaurants industry. This signifies strong customer preference and a significant competitive advantage. Performance peers in the same percentile range include: Varako Steak House, La Cima Restaurant, TropiBurger, La Romagna Pasta Pizza y desayunos 🍝😋🍕☕, Kobe, Café de Tere.
Customer satisfaction is crucial because it reflects customer loyalty and directly impacts brand reputation and revenue. Monitor trends and location-based data.
Overall customer satisfaction for El Español is 50%, a decrease of 4.9 percentage points year-over-year. Pichincha shows 45% satisfaction (-9.3pp), while Guayas has 14% satisfaction (-55.7pp). This indicates a decline in customer satisfaction across key regions, highlighting areas needing improvement in service or product quality.
Average check indicates how much customers spend per visit. It's a key revenue driver, revealing pricing strategy effectiveness and customer spending habits.
The overall average check for El Español is $12.4 USD, a 28.5% increase year-over-year. Tungurahua has an average check of $23.8 USD, while Pichincha shows $10.9 USD. The increase suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet numbers show brand reach and market penetration. More outlets potentially mean more revenue opportunities and greater brand visibility.
El Español has 20 outlets in Pichincha, 8 in Guayas, 2 in Cotopaxi, 2 in Azuay, 1 in Tungurahua, and 1 in Manabí. Most outlets are concentrated in Pichincha and Guayas, highlighting these regions as key markets. The distribution shows the brand's presence across different states in Ecuador.
Competitor analysis is important to understand market dynamics and identify opportunities for differentiation and growth. Track cross-visitation to refine strategies.
Top competitors for El Español, based on cross-visitation, are El Hornero (10.35%), KFC (8.05%), Sweet & Coffee (8.05%), McDonald's (8.05%), and Pollo Campero (5.75%). Significant cross-visitation suggests that customers frequently visit these brands as alternatives or complements to El Español.
Understanding traffic workload by hour helps optimize staffing, manage resources, and tailor marketing to periods of peak and low customer activity.
Traffic workload for El Español peaks between 8:00 and 19:00, with the highest activity around 10:00-12:00. This data informs operational decisions, such as staffing levels and promotional timings, to match customer demand throughout the day.
Consumer segment analysis informs marketing and positioning strategies. Affinity insights reveal which groups are most engaged, allowing for targeted campaigns.
El Español's customer base shows high affinity towards women (94) and men (104). Generationally, Gen X is under-indexed (71), Gen Y is slightly under-indexed (87), and Gen Z is over-indexed (129). This indicates stronger appeal to younger consumers and a need to refine strategies for older demographics.