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Managing Partner, Global Business Development
See what factors influence KFC performance in the Brunei and how they change over time
See what factors influence KFC performance in the Brunei and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Brunei
An analysis of KFC' competitors in the Brunei
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing competitive strength and customer preference.
KFC in Brunei is in the top 1% (99th percentile), indicating a leading market position. This signifies strong customer preference compared to peers like Yamyam Korea Restaurant, McDonald's, SCR XPRESS Citis Square, braai, D'Selera Serantau, and Unknown Cafe Ko-Seoul, all in the same percentile.
Customer Satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business in Brunei's Cafe & Restaurants market.
KFC's overall CSAT in Brunei is 32%, a decrease of 23.6 percentage points year-over-year. In Brunei-Muara District, CSAT is 26%, with a decrease of 29.5 percentage points. This decline suggests a need to address factors impacting customer experiences to improve satisfaction.
Outlet count reflects market presence, influencing accessibility and brand visibility in Brunei's Cafe & Restaurants sector.
KFC has 15 outlets in Brunei-Muara District, 2 in Belait District, and 1 in Tutong District. Brunei-Muara accounts for the majority of KFC's presence, indicating a strategic focus on this region.
Competitor analysis identifies key rivals based on cross-visitation, informing strategic positioning in Brunei's Cafe & Restaurants.
Customers who visit KFC in Brunei also frequent Aminah Arif Restaurant (14.29%), BORNEO KOPITIAM Restaurant & Catering (14.29%), CA Mohamed (14.29%), De' Pirate Sails Seafood Restaurant (14.29%) and Yasmalina Restaurant (7.14%). Aminah Arif Restaurant is a significant competitor with substantial cross-visitation.
Traffic workload analysis reveals peak hours, enabling resource optimization and improved customer service in Brunei.
KFC in Brunei experiences peak traffic workload between 17:00 and 21:00, with the highest activity at 19:00 (59.22%). There is minimal to no traffic between midnight and 6:00. This indicates the need for adequate staffing during evening hours.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences in Brunei.
KFC in Brunei sees over-representation from men (132 affinity index) as compared to women (51 affinity index). The Gen Y segment is over-represented (164 affinity index). This suggests KFC resonates particularly well with young adults.