Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Albania and how they change over time
See what factors influence KFC performance in the Albania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Albania
An analysis of KFC' competitors in the Albania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference within the industry.
KFC in Albania holds a 96th percentile MARKET PERFORMANCE, positioning it as a leading brand. This signifies a strong market presence and customer preference, outperforming most competitors. Performance peers include Oyster restaurant, Bar Resturant Shkodra Lake, Kok' a Pulë, BLUE HEAVEN Borsh, Caffe Italia and Oriku.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue through positive customer experiences.
KFC's overall CSAT in Albania is 56%, a decrease of 1.4 percentage points year-over-year. Central Albania shows a CSAT of 65% with a 5.6 percentage point increase, while Southern Albania has 58% CSAT, a decrease of 26.6 percentage points. The CSAT decreased from 70.42 in May to 51.90 in July.
Average Check indicates customer spending per visit, vital for revenue optimization and understanding pricing strategy effectiveness.
KFC's overall Average Check in Albania is 1.3K ALL, a decrease of 5.4% year-over-year. Both Central and Southern Albania have an Average Check of 1.4K ALL. The average check increased from 1125 ALL in May to 1467.74 ALL in July.
Number of Outlets indicates market reach and accessibility, influencing brand visibility and customer convenience.
KFC has 8 outlets in Central Albania and 1 outlet in Southern Albania. The higher concentration in Central Albania suggests a strategic focus on this region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
KFC's top competitors in Albania, based on cross-visitation, are Burger King (5.77%), Sunset Bar (3.85%), Pastiçeri Pelikan (3.85%), Tony's American Restaurant & Coffee Shop (2.88%), and Hayal ET (2.88%). This indicates shared customer base and direct competition.
Traffic Workload reveals peak hours, guiding staffing and resource allocation for optimal service and customer satisfaction.
KFC in Albania experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 8:00 PM (59.26%) and 8:00 PM (59.70%). There is almost no traffic between 3:00 AM and 9:00 AM.
Consumer segments reveal demographic preferences, enabling targeted marketing and personalized experiences for enhanced engagement.
Women are over-represented among KFC customers (Affinity Index of 58). Men are also over-represented (Affinity Index of 135). Gen X is under-represented (Affinity Index of 67), Gen Y is over-represented (Affinity Index of 117), and Gen Z is under-represented (Affinity Index of 80).