Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kenny Rogers ROASTERS performance in the Malaysia and how they change over time
See what factors influence Kenny Rogers ROASTERS performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kenny Rogers ROASTERS' competitors in the Malaysia
An analysis of Kenny Rogers ROASTERS' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kenny Rogers ROASTERS is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Kenny Rogers ROASTERS holds a leading position in Malaysia's cafe & restaurant sector, securing the 94th percentile. This signifies strong customer preference and a solid market presence. Performance peers include Shinmapo Korean BBQ, Tai Tong Seafood Restaurant, Lucky Palace Restaurant, Brunch Story, Restoran Kak Sal Kelate, and Dinoy, all within a similar percentile, highlighting a competitive peer group.
Customer satisfaction is vital as it reflects customer loyalty and directly influences repeat business and positive word-of-mouth referrals.
Overall customer satisfaction for Kenny Rogers ROASTERS in Malaysia is 50%, a decrease of 19.8 percentage points year-over-year. Satisfaction varies by state, with Kuala Lumpur at 60% and Selangor at 27%. This indicates regional differences in customer experience requiring focused attention.
Average check is a key revenue indicator, showing how much customers spend per visit, vital for pricing strategies and revenue optimization.
The overall average check for Kenny Rogers ROASTERS in Malaysia is 38.1 MYR, reflecting a decrease of 18.4% year-over-year. In Kuala Lumpur, the average check is 32.7 MYR. This indicates potentially reduced spending per customer, warranting a review of menu pricing and promotional strategies.
Number of outlets indicates brand reach and market penetration, crucial for assessing growth potential and accessibility to customers.
Kenny Rogers ROASTERS has multiple outlets across Malaysia. Kuala Lumpur leads with 5 outlets, followed by Selangor and Malacca with 2 each. Kedah, Penang, Negeri Sembilan, Johor and Pahang have 1 each. This distribution highlights key markets and potential expansion areas.
Identifying competitors helps refine strategies, exploit market gaps, and understand competitive pressures affecting market share.
Top competitors for Kenny Rogers ROASTERS include KFC and Boat Noodle, each with a 9.09% cross-visitation rate. Medan Selera Lotus's Mutiara Damansara, Rojak Bellamy and Burger & Lobster each have a 4.55% cross-visitation rate. This reveals alternative dining choices for Kenny Rogers ROASTERS' customers.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer service during peak hours.
Peak traffic for Kenny Rogers ROASTERS occurs between 10 AM and 9 PM, peaking at 56.10% at 7 PM. Minimal traffic is observed during the early morning hours (12 AM to 8 AM). This highlights the optimal hours for staffing and promotional activities.
Analyzing consumer segments enables targeted marketing, product development, and tailored customer experiences to maximize engagement.
Among Kenny Rogers ROASTERS' consumers, women (97%) show slightly lower affinity than men (103%). Gen X (95%) and Gen Y (92%) segments show average affinity, while Gen Z (47%) shows significantly lower affinity, indicating a need to re-engage this younger demographic.