Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kenny Rogers ROASTERS performance in the Malaysia and how they change over time
See what factors influence Kenny Rogers ROASTERS performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kenny Rogers ROASTERS' competitors in the Malaysia
An analysis of Kenny Rogers ROASTERS' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Kenny Rogers ROASTERS is in the lower 19% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kenny Rogers ROASTERS is in the lower 19% of brands, indicating a critically low market performance. This means the brand captures a smaller share of foot traffic compared to competitors. Performance peers in the same range include Brew N Bread Wisma MCA, Luodong, IPOH Hainan Chicken Rice, Kota Bistro, Vine Cafe, and Burghub.co Bandar Seri Putra.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and strengthens brand reputation.
Overall customer satisfaction for Kenny Rogers ROASTERS is 44%, a decrease of 38 percentage points year-over-year, indicating a significant decline in customer happiness. In Kuala Lumpur, CSAT is 37%, showing an increase of 8.5 percentage points. The CSAT trend shows fluctuations between June and August 2025.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and assesses market penetration effectiveness.
Kenny Rogers ROASTERS has a total of 15 outlets in Malaysia. Kuala Lumpur has the highest number of outlets (6), followed by Selangor and Malacca (2 each). Kedah, Penang, Negeri Sembilan, Johor and Pahang each have 1 outlet.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns informs competitive strategies and targeted marketing efforts.
The top competitors for Kenny Rogers ROASTERS, based on customer cross-visitation, include Gold Chili Seafood Restaurant, Pasembor Hussin USJ 21, Baba Nyonya House @ 1 Utama Shopping Centre, Selayang Chicken Rice Shop, and Gangnam Bunsik @ 1 Mont Kiara, each with a cross-visitation rate of 6.25%.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow enhances service efficiency and maximizes revenue potential.
Kenny Rogers ROASTERS experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 60.19% at 7:00 PM. There is no traffic between 10:00 PM and 9:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and enhance customer engagement.
Women are overrepresented among Kenny Rogers ROASTERS' consumers (affinity index 76), while men are significantly overrepresented (affinity index 122). Gen X is overrepresented (affinity index 126), while Gen Y (affinity index 61) and Gen Z (affinity index 63) are underrepresented.