Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 繼光香香雞 performance in the Taiwan and how they change over time
See what factors influence 繼光香香雞 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 繼光香香雞' competitors in the Taiwan
An analysis of 繼光香香雞' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
繼光香香雞 is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
繼光香香雞 holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This indicates a strong market presence compared to peers like Ki A Peng Sian Minsheng Shop, i38義大利麵 焗烤 PIZZA 西螺美食, 酉喜炭火燒鳥研製所, MODA & the MOON Cafe 碩玥咖啡廳, 享溫馨KTV西屯朝馬店 and 非晉餐廚西屯店-西屯低卡餐盒|低脂便當|健身餐盒|健康餐盒|商務便當|必吃便當|活動餐盒|外帶餐盒 all positioned similarly.
Customer satisfaction (CSAT) shows brand perception. Monitoring CSAT helps to quickly address issues, improve brand image and retain customers.
Overall customer satisfaction for 繼光香香雞 is at 69%, a decrease of 11.2 percentage points year-over-year. Satisfaction varies by city, with Taichung showing 82% (+7.8pp), while New Taipei, Taoyuan City and Taipei show lower satisfaction (68%, 62%, 59% respectively) and negative growth. Dynamic CSAT data shows fluctuations between May and July 2025, with a low in June.
Average check reveals customer spending habits. Tracking it helps to optimize pricing strategies and increase revenue per transaction.
The overall average check for 繼光香香雞 is 193 TWD, a decrease of 26.9% year-over-year. New Taipei has an average check of 245.5 TWD, while Taichung has 187.5 TWD. Average check values fluctuated between May and July 2025, with a peak in July.
Number of outlets indicates brand reach and expansion. It reveals market penetration and growth potential within different geographic locations.
繼光香香雞 has a varying number of outlets across cities. Taichung leads with 4 outlets, followed by New Taipei and Taipei with 3 each, Taoyuan City with 2, and Changhua and Hualien City each with 1 outlet.
Competitor analysis shows market landscape. It identifies key players and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for 繼光香香雞, based on customer cross-visitation, are McDonald's (9.30%), Kura Sushi (5.81%), 北村豆腐家 (4.65%), KFC and 蔬食 (3.49%). This indicates that customers of 繼光香香雞 also frequent these establishments, revealing direct competition and potential for customer overlap.
Traffic workload shows peak operational hours. It helps to optimize staffing and resources, ensuring efficient service and maximizing revenue.
繼光香香雞 experiences minimal traffic workload between midnight and 9 AM. Traffic increases sharply from 10 AM, peaking between 6 PM and 8 PM (53-57%). Activity decreases after 9 PM, returning to zero by 11 PM. This data reveals peak operational hours and workload intensity.
Consumer segments guide targeted marketing. Understanding consumer demographics helps tailor messages and products, improving engagement and ROI.
Women are overrepresented among 繼光香香雞 customers with an affinity index of 95, while Men are at 105. The Gen X segment shows a very high affinity with an index of 182.