Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence iTEA performance in the Singapore and how they change over time
See what factors influence iTEA performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of iTEA' competitors in the Singapore
An analysis of iTEA' competitors in the Singapore
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
iTEA is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
iTEA holds the 97th percentile in Singapore's Cafe & Restaurants industry, a leading position indicating a strong market presence. This highlights superior customer preference relative to peers like Gotti Italiano, Tenderbest, Fei Zhu Lok Lok & Claypot LaLa soup, Hawkers' Street @ Bukit Panjang Plaza, CÉ LA VI, and Shiok Burger, who share a similar top-tier performance.
Identifying top competitors by cross-visitation patterns enables strategic benchmarking and understanding of customer preferences in the market.
iTEA's customers also frequent McDonald's (10.99%), Starbucks (8.79%), KFC (8.79%), Ya Kun Kaya Toast (6.59%), and KOI Thé (5.49%). This cross-visitation data suggests that iTEA competes with these brands for customer share within Singapore's Cafe & Restaurants industry.
Understanding traffic workload patterns informs staffing, marketing, and operational decisions to optimize service and resource allocation.
iTEA experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM (59.63%). Minimal activity occurs during early morning hours. This traffic pattern highlights the need for optimized staffing and resource allocation during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing strategies, enhancing engagement and brand relevance.
iTEA's customer base shows a slight over-representation of women (affinity index 101) and a under-representation of men (affinity index 99). Gen Z is over-represented (affinity index 118), while Gen Y is well represented (affinity index 86), and Gen X is significantly under-represented (affinity index 32).