Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence iTEA performance in the Singapore and how they change over time
See what factors influence iTEA performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of iTEA' competitors in the Singapore
An analysis of iTEA' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
iTEA is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
iTEA's market performance is at the 44th percentile in Singapore's Cafe & Restaurants industry, indicating a below average market position. This means iTEA captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile: Ramen Story 拉麵物語 by Jinggho Shokudo, Sofnade, GOPIZZA (Changi Airport Terminal 2), Cheeselads Singapore, Palapa Indonesian Fast Food, 超赞甜品 Chowzan Dessert.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences.
The top competitors for iTEA, based on cross-visitation, are McDonald's (10.31%), Springleaf Prata Place (5.15%), 海底捞 (5.15%), I Love (4.12%), and Starbucks (4.12%). This indicates that iTEA customers also frequent these establishments, suggesting potential areas for competitive analysis and differentiation.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak times.
iTEA experiences peak traffic workload between 10:00 and 21:00, with the highest traffic around 18:00 (60.66%). Traffic is minimal between 0:00 and 8:00 and after 21:00. This data suggests optimal staffing and resource allocation should focus on the late morning to evening hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies for increased engagement.
Women show a high affinity (129 index) for iTEA, while men are under-indexed (75 index). Gen Y demonstrates a high affinity (124 index), while Gen X (32 index) and Gen Z (56 index) are under-indexed. This suggests iTEA resonates more strongly with women and Gen Y, indicating opportunities to tailor marketing efforts to these segments.