Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Iperal performance in the Italy and how they change over time
See what factors influence Iperal performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Iperal is in the top 15% of brands
Sample of brands in the same percentile
An analysis of Iperal' competitors in the Italy
An analysis of Iperal' competitors in the Italy
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals the brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Iperal's market performance is at the 85th percentile, placing it in the average/above average tier. This indicates a solid market presence. Performance peers in similar range include: Pasticceria Da Mauro Tortoreto, La Quintessa Ristorante & Cocktail Bar, Re Sole, Chantilly_patisserie_bistrot, Podere Petraia, La Grolla.
Customer satisfaction (CSAT) reflects how well Iperal meets customer expectations, impacting loyalty, retention, and brand reputation.
Overall customer satisfaction for Iperal is 55%, a decrease of 11.8 percentage points year-over-year. Lombardy state mirrors this overall value. The CSAT dynamic data shows fluctuations over the three-month period, with a low of 42.86% in June 2025. This indicates a need to investigate and address potential customer satisfaction issues.
Tracking the number of outlets indicates brand reach and expansion, reflecting overall business growth and market penetration.
Iperal has 15 outlets in Lombardy. This number represents the brand's current physical presence. Data about trends is not available.
Identifying key competitors helps Iperal understand market dynamics, benchmark performance, and refine its competitive strategies.
Iperal's customers also visit Autogrill and McDonald's (both at 10.53% cross-visitation), suggesting shared customer base. BAR GAUDÌ, Martinucci Laboratory and Grotta Azzurra exhibit 5.26% cross visitation. This highlights primary competitors and customer preferences within the Cafe & Restaurants sector.
Analyzing traffic workload by hours reveals peak times, helping optimize staffing, marketing, and service delivery for efficiency.
Iperal experiences peak traffic between 9 AM and 6 PM, with the highest workload around 1 PM (52.27%). Traffic workload is 0 between 8 PM and 6 AM. This data facilitates informed decisions regarding resource allocation and operational strategies throughout the day.
Understanding consumer segments allows for targeted marketing and product strategies, improving engagement and ROI.
Iperal sees higher engagement with Men (affinity index of 145) compared to Women (affinity index of 45). Gen X is overrepresented (affinity index of 193), while Gen Y is underrepresented (affinity index of 35). These affinity insights are useful for informing targeted strategies.