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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IndianOil performance in the India and how they change over time
See what factors influence IndianOil performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IndianOil' competitors in the India
An analysis of IndianOil' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
IndianOil is in the lower 31% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IndianOil's market performance is in the lower 31%, indicating a below average market position. This suggests the brand has a smaller share of customer traffic compared to competitors like Yara di haveli, Ganpati Resort, HOTEL NEELKAMAL PURE VEG, Bhojon Roshik Bangali, Plated, and Culinary Karma.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
IndianOil boasts a high overall CSAT of 99%, with an 8.4 percentage point increase year-over-year. This indicates very satisfied customers. In Odisha, the CSAT is also 99%, reflecting consistent customer satisfaction across locations.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The overall average check for IndianOil is 469.1 INR, a 41.2% increase year-over-year. This suggests customers are spending more per visit. In Odisha, the average check is also 469.1 INR, with no growth reported.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess geographic coverage and expansion opportunities.
IndianOil has a varying number of outlets across different states. Kerala has the highest number of outlets (5), followed by Uttar Pradesh, Haryana, and Telangana (3 each). Punjab, Uttarakhand, Delhi, Andhra Pradesh, Gujarat and Chhattisgarh have 2 outlets each.
Competitor analysis identifies key rivals and their customer overlap. This insight informs strategies to differentiate and attract customers from competitors.
IndianOil's top competitors based on customer cross-visitation are Taste of China , Chandrasekharpur. and KFC (9.30%), followed by Indian Chicken Express (6.98%), and Sardaar Ji Restaurant and Indian Chicken Express (4.65%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours and customer flow patterns. This data helps optimize staffing, resource allocation, and service delivery during busy periods.
IndianOil experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (79.86). Traffic is minimal during the early morning hours (0:00 to 10:00). This highlights the need for adequate staffing during evening hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform tailored messaging and product positioning strategies.
IndianOil's customer base shows a high affinity for women (95) and men (102). Among generations, Gen Z is overrepresented (215), while Gen X is underrepresented (31). Gen Y shows average representation (99).