Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Illy performance in the France and how they change over time
See what factors influence Illy performance in the France and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Illy' competitors in the France
An analysis of Illy' competitors in the France
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Illy is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illy's market performance in France is in the top 9% (91st percentile), indicating a leading position. This high percentile suggests strong customer preference. Peers include Fruttini, Ecru Kitchen, Ice Mamma, Le Planté de Bâton (ex: L AVALANCHE RESTAURANT) Plagne Centre, Balthazar, and Auberge des Marmottes, all positioned similarly.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, impacting long-term success.
Illy's overall customer satisfaction in France is 66%, with a significant increase of 6.1 percentage points year-over-year. This indicates improved customer perception. Satisfaction in Metropolitan France mirrors the overall value, suggesting consistent experience across regions.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in a specific region.
Illy has 13 outlets in Metropolitan France, representing 100% of its outlets within the analyzed scope. This shows the brand's physical presence and distribution network in the region.
Understanding key competitors and cross-visitation patterns reveals direct rivals and shared customer base, informing targeted marketing strategies.
Illy's customers in France also frequently visit Café de Flore, La petite Bleue BRUNCH & COFFEE, La Flottille, Angelina, and PAUL, each with a cross-visitation rate of 7.14%. This indicates potential competitive overlap and shared customer preferences.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours, enhancing operational efficiency and customer experience.
Illy experiences peak traffic between 8 AM and 7 PM, with the highest workload around 1 PM (49.4%). Traffic is minimal between 11 PM and 4 AM. This informs staffing and operational adjustments to match customer demand.
Analyzing consumer segments by Gender/Generation informs targeted marketing, allowing for customized messaging and improved engagement rates.
Illy's customer base shows a high affinity among women (index 70), and men (index 129), with significant over-representation among Gen X (index 143) and Gen Y (index 79). This suggests targeted campaigns could focus on leveraging the interest from men and Gen X.