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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Iglu Helados performance in the Argentina and how they change over time
See what factors influence Iglu Helados performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Iglu Helados' competitors in the Argentina
An analysis of Iglu Helados' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Iglu Helados is in the lower 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Iglu Helados is in the lower 16% of brands, indicating a critically low market performance. This suggests a need to improve its competitive standing. Performance peers in the same range include Rico Perú, Restaurant Parrilla Posada El Granero, La Posta de Atilio, Carlo Bar de Pasta, Freedom Coffee & Bread, and Don Prego.
Identifying top competitors and cross-visitation patterns helps understand market dynamics and customer preferences, informing competitive strategies and marketing efforts.
McDonald's is the top competitor for Iglu Helados, with 26.67% of Iglu Helados' customers also visiting McDonald's. Other competitors include Granero 66, Restaurant La Taberna de Firpo, Tu Lugar Carmen De Areco, and Bonafide Expreso, each with 6.67% cross-visitation.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing, promotions, and resource allocation to enhance customer experience and operational efficiency.
Traffic workload for Iglu Helados peaks between 18:00 and 19:00, reaching 63.20%. The lowest traffic occurs between 1:00 and 7:00. This data suggests optimizing staffing and promotions to match peak hours and potentially boost traffic during slower periods.
Understanding consumer segments by gender and generation allows for targeted marketing, personalized experiences, and product development that resonates with specific groups.
Women are overrepresented among Iglu Helados' consumers (68 affinity index), while men are significantly overrepresented (136 affinity index). Gen Y is also highly overrepresented (182 affinity index), indicating a strong affinity for the brand among this generation.