Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Ideal Ice Cream performance in the India and how they change over time
See what factors influence Ideal Ice Cream performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ideal Ice Cream' competitors in the India
An analysis of Ideal Ice Cream' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Ideal Ice Cream is in the top 4% of brands
Sample of brands in the same percentile
Market performance percentile reveals competitive strength and customer preference, indicating the brand's share of foot traffic in its industry.
Ideal Ice Cream's MARKET PERFORMANCE is at the 96th percentile, positioning it as a leading brand. This indicates a high degree of customer preference. Performance peers in a similar range include: Oh! Calcutta, Udipi's Upahar Alkapoor, Suruchi Veg Hotel, Fulora Restaurant, Hotel Sri Sai Amuthaas (veg), and Four Seasons Cafe and Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty and affects brand reputation, influencing repeat business and positive word-of-mouth referrals.
Ideal Ice Cream demonstrates very high customer satisfaction, achieving 100% overall CSAT. Karnataka shows 100% CSAT, with a 12.5pp increase year-over-year. This suggests a strong and improving customer experience, especially in Karnataka.
The number of outlets indicates brand reach and market penetration, reflecting the brand's ability to serve customers across different locations.
Ideal Ice Cream has 11 outlets in Karnataka and 1 in Goa. This geographic distribution shows a stronger presence in Karnataka, with a smaller presence in Goa. This shows the current physical footprint across states.
Understanding key competitors and customer cross-visitation patterns helps refine market positioning and identify opportunities for differentiation.
PABBA'S is the top competitor for Ideal Ice Cream, with a 14.04% customer cross-visitation rate. Other competitors include Ideal Cafe (8.77%), Natural Ice Cream (8.77%), Pabbas Ideal Cafe Bharat Mall (7.02%) and Rajdhani Bar & Restaurant (Rooftop) (7.02%).
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand during peak times.
Ideal Ice Cream experiences peak traffic between 11 AM and 7 PM, with the highest workload at 12 PM (56.05%). Traffic is minimal before 6 AM and after 10 PM. This indicates the need for efficient resource allocation during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, tailoring messages to specific group preferences.
Ideal Ice Cream's customer base shows high affinity index for Women (95) and Men (102). Gen X shows high affinity (204), while Gen Z (117), and Gen Y (83) are also present. The affinity indexes reveal how each demographic group is represented within Ideal Ice Cream's customer base.
Cafés & Restaurants