Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ideal Chicken performance in the India and how they change over time
See what factors influence Ideal Chicken performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ideal Chicken' competitors in the India
An analysis of Ideal Chicken' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Ideal Chicken is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ideal Chicken's market performance is in the lower 18%, indicating a critically low market standing. This means the brand captures a smaller share of customer traffic compared to its competitors in the Cafe & Restaurants industry in India. Performance peers in a similar range include New Pawar Restaurant NPR, Cauvery biriyani house, Shree Karni Restorent, Swamy Cafe, Fuel Station Cafe & Restro Hingna Tpoint, and The Pizza Point.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies and helps differentiate the brand.
Ideal Chicken's top competitors, based on customer cross-visitation, are KFC (17.65%), Hotel Shiv Sagar (11.76%), Gajanana Restaurant (11.76%), National Taj Restaurant (11.76%), and Domino's Pizza (11.76%). This indicates that a significant portion of Ideal Chicken's customers also visit these establishments.
Traffic workload by hour reveals peak and off-peak times. This insight helps optimize staffing, promotions, and resource allocation.
Ideal Chicken experiences peak traffic workload between 16:00 and 18:00 (4 PM to 6 PM), with the highest workload at 18:00 (6 PM) at 57.46%. Traffic is minimal between 20:00 and 6:00 (8 PM to 6 AM). This data suggests focusing resources and promotions during peak hours.
Understanding consumer segments allows for targeted marketing. Gender and generation insights help tailor campaigns for maximum impact and ROI.
Ideal Chicken's customer base shows a higher affinity among women (72%) and Gen Y (101%). The affinity index suggests that women are under-indexed, while men are over-indexed (112%). Gen X is under-indexed (88%), while Gen Y is slightly over-indexed. This indicates the brand resonates more strongly with Gen Y consumers.