Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ice Pack performance in the Iraq and how they change over time
See what factors influence Ice Pack performance in the Iraq and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ice Pack' competitors in the Iraq
An analysis of Ice Pack' competitors in the Iraq
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Ice Pack is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ice Pack's market performance is in the lower 28%, indicating a below average market standing. This means that Ice Pack captures less foot traffic compared to its competitors. Performance peers in the same percentile range include: Azberry - ازبري الناصرية, 99Grill KARBALA, Dondrma Gali, مثلجات المنار, صيف بغداد - Sayf Baghdad, and special chicken Erbil.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility to customers.
Ice Pack has 8 outlets in Baghdad Governorate and 1 in Al-Basra Governorate. Baghdad Governorate accounts for 100% of the brand's outlets, while Al-Basra Governorate accounts for 12.5%. This shows a strong concentration of outlets in Baghdad.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Ice Pack, based on customer cross-visitation, are: مطعم باب الحارة, Rooster Fried Delicious, Noor aldeen Restaurant & Cafe, Rania Resturant, and ماسي شكار, each with a cross-visitation rate of 7.69%. This indicates that customers who visit Ice Pack also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Ice Pack experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 61.86% at 9 PM. Traffic is minimal between 1 AM and 8 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Women (affinity index 164) and Gen Y (affinity index 153) are overrepresented among Ice Pack's consumers. This suggests a high affinity for the brand within these segments. Men are underrepresented (affinity index 82).