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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence ICA performance in the Sweden and how they change over time
See what factors influence ICA performance in the Sweden and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
ICA is in the lower 24% of brands
Sample of brands in the same percentile
An analysis of ICA' competitors in the Sweden
An analysis of ICA' competitors in the Sweden
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
ICA's market performance is in the lower 24% in the Cafe & Restaurants industry in Sweden. This indicates a below average market standing compared to its peers. Competitors in the same percentile range include Vyn Restaurant, La Belle Vie Fjällbacka, Tre rum, Churchill Arms Stockholm, Piccolo Mondo, and Miss Vietnam.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
ICA's top competitors, based on customer cross-visitation, are McDonald's (25%), Max Burgers (20.83%), Espresso House (12.5%), Taco Bar (8.33%), and O'Learys (8.33%). This indicates that customers who visit ICA also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
ICA experiences peak traffic workload between 11 AM and 2 PM, with the highest activity at 1 PM (61.25%). Traffic starts increasing at 6 AM, peaks around midday, and declines significantly after 6 PM, reaching minimal levels after 9 PM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
ICA's customer base shows a higher affinity towards women (76%) and Gen Y (176%). Men are under-indexed (115%), as are Gen X (57%). This suggests that ICA is particularly appealing to Gen Y women, while there is an opportunity to increase engagement with Gen X and male customers.