Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence ICA performance in the Sweden and how they change over time
See what factors influence ICA performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ICA' competitors in the Sweden
An analysis of ICA' competitors in the Sweden
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
ICA is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
ICA holds the 96th percentile in the market, indicating a leading market performance. This suggests strong customer preference and competitive advantage. ICA's peers in the same percentile range include: Göstas Fiskekrog Restaurang, Tryffelsvinet Kivik, Bjork Ringsjön Fish Shop & Smokehouse, Brogyllen, Fritidsbaren, and Kasai.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty, brand reputation, and long-term business success.
ICA's overall customer satisfaction is 83%, a 2.6 percentage point increase year-over-year, indicating improved customer experiences. Stockholm County shows the highest CSAT at 89%, with a significant growth of 32.9 percentage points, while Skåne County shows a decrease of -9.9 percentage points to 84%. Västmanland County has the lowest CSAT at 65%, with a growth of 1.4 percentage points.
Tracking the number of outlets indicates brand reach and expansion, influencing market presence and accessibility for customers.
ICA has a varying number of outlets across different counties. Stockholm County has the highest number of outlets with 4, followed by Gävleborg County with 2. Several other counties, including Kronoberg, Västra Götaland, Gotland, Skåne, Västmanland, Halland and Västerbotten, each have 1 outlet.
Competitor analysis helps understand the competitive landscape, identify key players, and reveal opportunities for differentiation and strategic positioning.
The top competitors for ICA, based on cross-visitation data, are McDonald's (25%), Max Burgers (21.43%), Burger King (10.71%), KFC (7.14%), and Espresso House (7.14%). This indicates a significant overlap in customer base with fast-food chains and coffee shops.
Analyzing traffic workload by hours helps optimize staffing, resource allocation, and promotional activities to match peak demand and improve customer experience.
ICA experiences the highest traffic workload between 12:00 PM and 1:00 PM (60.27% and 60.54% respectively). Traffic starts to increase at 6:00 AM (2.08%), peaks around lunchtime, and gradually decreases throughout the afternoon and evening. The lowest traffic is observed between midnight and 5:00 AM (0%).
Understanding consumer segments informs targeted marketing and positioning. Affinity insights reveal the relative engagement and interest of each segment.
Women (108%) exhibit a higher affinity towards ICA compared to men (95%). Among generations, Gen X (118%) shows a significantly higher affinity than Gen Y (96%). This suggests that ICA is particularly popular among Gen X women, offering opportunities for targeted marketing.