Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Hygge pizza performance in the Romania and how they change over time
See what factors influence Hygge pizza performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Hygge pizza is right in the middle
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Hygge pizza' competitors in the Romania
An analysis of Hygge pizza' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
Hygge pizza's market performance stands at the 53rd percentile, placing it in the average range. This indicates a moderate market presence compared to its peers like Terasa La Ghebaura, Coffee CooP Specialty Coffee, La Oloiu', Qian Bao, Melamex Food and Iri's Pizza. A decrease of 10 points year-over-year requires attention.
Outlet distribution indicates market reach. Analyzing the number of outlets helps optimize expansion and understand regional presence within Romania.
Hygge pizza has outlets in multiple counties across Romania, with Prahova having the most (3). Other counties like Argeș (2), Neamț, Ialomița, Constanța, Teleorman, Olt, Dâmbovița and Dolj each host one outlet, showing varied regional coverage.
Identifying key competitors is essential for strategic positioning. It shows direct competitive overlaps in customer preferences within the market.
Hygge pizza's customers also visit Eden, McDonald's, Efendi Kebap, Humboldt, and Furgoneta Street Chefs. Each has a cross-visitation rate of 50%, revealing a diverse competitive landscape where customers frequent multiple options.
Traffic workload by hour uncovers peak activity times. Understanding these trends allows for efficient staffing and resource allocation at Hygge pizza.
Hygge pizza experiences peak traffic between 9 AM and 8 PM, with consistent workload levels. Minimal traffic occurs during night hours, indicating targeted operational hours are aligned with demand patterns.
Consumer segment insights enable targeted marketing. Understanding gender and generational preferences improves campaign relevance and customer engagement.
Women show high affinity (144 index) toward Hygge pizza, while men are under-indexed (69 index). Gen Y exhibit strong affinity (174 index). This suggests tailored marketing efforts can maximize the appeal to Gen Y.