Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hooters performance in the Colombia and how they change over time
See what factors influence Hooters performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hooters' competitors in the Colombia
An analysis of Hooters' competitors in the Colombia
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand's competitive strength and customer preference by measuring its share of foot traffic in the industry.
Hooters in Colombia is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence compared to peers like Ely Café, Donde Riaño - Carnes Al Barril, Papa Johns Pizza, La B Hamburgers, La Salchipaperia D.C., and Rebelión Sabores Salvajes, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Hooters' overall CSAT in Colombia is 90%, a 3 percentage point decrease year-over-year. CSAT varies by region: RAP (Especial) Central at 91% (down 4.7pp) and RAP del Agua y la Montaña at 89% (up 2.2pp). This indicates a need to address CSAT declines in specific regions.
Average check reveals spending per customer, vital for revenue. Tracking helps optimize pricing, promotions, and menu to boost profitability.
Hooters' average check in Colombia is 84.4K COP, an 18% increase year-over-year. By region, RAP del Agua y la Montaña averages 85.5K COP, while RAP (Especial) Central averages 83.5K COP. The growth type is null for both regions.
Outlet count shows brand reach. Tracking informs expansion and resource allocation strategies to maximize market coverage and customer access.
Hooters has 2 outlets in RAP (Especial) Central and 1 in RAP del Agua y la Montaña. These figures provide insight into the brand's physical presence across different regions in Colombia.
Competitor analysis reveals market dynamics. Understanding cross-visitation helps refine marketing, improve offerings, and gain competitive edge.
Hooters' customers in Colombia also visit McDonald's (8.05%), Crepes & Waffles (5.75%), Gran Parrilla (4.60%), Hornitos (4.60%), and Storia D'amore (4.60%). This indicates shared customer preferences and competitive overlaps.
Traffic workload shows peak hours. Using insights helps optimize staffing, promotions, and resources for maximum customer satisfaction.
Hooters' traffic workload in Colombia peaks between 19:00 and 21:00, reaching approximately 51.14% at 20:00. Traffic is minimal before 12:00, indicating the need for resource planning based on hourly trends.
Consumer segments spotlight key demographics. Focusing on affinity informs marketing, boosting engagement and brand relevance.
Hooters' consumer base in Colombia shows a strong affinity towards women (62%, under-indexed) and a very high affinity towards men (128%, over-indexed). Among generations, Gen X shows an affinity of 137% (over-indexed), Gen Y 67% (under-indexed), and Gen Z 228% (highly over-indexed).