Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Honten performance in the Japan and how they change over time
See what factors influence Honten performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Honten' competitors in the Japan
An analysis of Honten' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Honten is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Honten, with a market performance percentile of 99 in Japan's Cafe & Restaurants industry, is a leading brand, placing it in the top 1%. This signifies a strong market presence and high customer preference compared to competitors like オオサカチャオメン, Dining kaze, Nishimura Coffee, 野菜巻き串 えくぼ 楠葉店, Osaka Halal Wagyu Steak Yakiniku Furusato and Candy apple, all positioned in the same top percentile.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, impacting brand reputation and repeat business. Higher CSAT generally leads to better performance.
Honten's overall CSAT is 77%, with a 0.7pp increase year-over-year, indicating positive customer perception. Hiroshima Prefecture shows the highest CSAT at 94% with a 14.1pp growth. Saitama and Kanagawa Prefectures experienced a CSAT decrease. The CSAT dynamic data shows fluctuations between 70.71% and 80.77%.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategies. Higher average check generally leads to increased revenue.
Honten's overall average check is 6K JPY, a 2% decrease year-over-year. Saitama Prefecture has the highest average check at 6.7K JPY. Average check dynamic data shows it fluctuating between 5408.45 JPY and 6441.18 JPY, highlighting monthly variations in customer spending.
Outlet count signifies market reach and brand presence. More outlets often mean greater accessibility and potential revenue but also increased operational complexity.
Honten has a varied distribution of outlets across Japan. Kanagawa Prefecture has the most outlets (8), indicating a strong regional presence. Aichi Prefecture follows with 5 outlets. Several other prefectures, including Shizuoka, Fukuoka, and others, have fewer outlets, suggesting room for expansion.
Understanding competitors reveals market dynamics and customer preferences. Cross-visitation analysis identifies which brands share customers, aiding strategic positioning.
Honten's customers also frequently visit 店 (9.45%), McDonald's (8.96%), Komeda's Coffee (6.97%), Starbucks (6.47%), and Saizeriya (6.47%). This cross-visitation data identifies key competitors and potential areas for strategic differentiation to retain and attract customers.
Traffic workload analysis reveals peak hours, informing staffing and resource allocation for optimal customer service and operational efficiency.
Honten experiences peak traffic workload between 11 AM and 1 PM, with the highest traffic at 12 PM (55.55). Traffic is minimal from midnight to 10 AM, indicating a pattern aligned with lunch and early afternoon service. Resources should be allocated during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies by understanding affinity indexes.
Women show a high affinity (82) towards Honten, while men are over-represented (112). Among generations, Gen Y has the highest affinity (102). Gen X (84) and Gen Z (74) are under-indexed. This suggests the need for targeted marketing.