Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Highlands Coffee' competitors in the Philippines
An analysis of Highlands Coffee' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Highlands Coffee is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength via foot traffic share, revealing competitive edge and customer preference within the cafe and restaurant sector.
Highlands Coffee's market performance is at the 94th percentile, indicating a leading position. This high percentile shows that Highlands Coffee captures a significant share of customer traffic compared to its peers. Brands with similar performance are Wingers Unlimited, Pabings Goto Bulalo sa Calauan, Bloom and Brew Cafe, Parola Seaview Restaurant - Danao, Nowa Café, and PEAK&PI.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and repeat business. It is crucial for long-term success.
Highlands Coffee's overall CSAT is 65%, down 8.6 percentage points year-over-year. In Metro Manila, CSAT is also 65%, down 9.6 percentage points. This indicates a decline in customer happiness, necessitating investigation to pinpoint and address the root causes.
Outlet count reflects brand reach and market penetration, showing expansion efforts and ability to serve customers across different locations.
Highlands Coffee has 20 outlets in Metro Manila, 2 in Calabarzon, and 1 each in Central Visayas, Soccsksargen, and Central Luzon. Metro Manila is the primary market. The distribution shows Highlands Coffee's presence across key regions.
Competitor analysis identifies top rivals and customer preferences, informing strategies for differentiation and market share growth. The brand has to know its rivals.
Highlands Coffee's top competitors, based on customer cross-visitation, are Starbucks (26.67%), McDonald's (13.33%), KFC (13.33%), SHAKA (6.67%), and Ramen Kuroda SM (6.67%). Starbucks is the most frequented alternative, underscoring its dominant market position.
Traffic workload analysis shows peak hours, enabling optimal staffing and resource allocation to enhance customer experience and operational efficiency.
Highlands Coffee experiences peak traffic workload between 10:00 AM and 7:00 PM, peaking around noon (12:00 PM - 1:00 PM). Traffic starts increasing at 6:00 AM. Understanding these patterns allows for efficient resource allocation during busy periods.
Consumer segmentation tailors marketing to specific groups, improving engagement and ROI by understanding their preferences and behaviors.
Women have an affinity index of 37 for Highlands Coffee, while Men have an affinity index of 145. Gen X has an affinity index of 182, while Gen Y has an affinity index of 137. These figures indicate affinity relative to the average consumer.