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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Highlands Coffee is in the lower 17% of brands
Sample of brands in the same percentile
An analysis of Highlands Coffee' competitors in the Philippines
An analysis of Highlands Coffee' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Highlands Coffee is in the lower 17% of brands, indicating a critically low market performance. This suggests a need to improve its competitive standing. Performance peers in similar range include Aqua Garden Café, McDonald's Rainbow Marikina, Boy Zugba, VIBE Cafe & Bar, Rovers Coffee, and mamush cafe ph.
Understanding competitors helps a brand refine its strategy and identify opportunities for differentiation.
The top competitors for Highlands Coffee, based on customer cross-visitation, are Starbucks (25%), Jollibee (18.75%), The Coffee Bean & Tea Leaf (12.5%), McDonald's (12.5%), and ArmyNavy Burger + Burrito (12.5%). This shows where Highlands Coffee customers also spend their money.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Highlands Coffee experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 2:00 PM (47.49). The lowest traffic is between 3:00 AM and 5:00 AM. This data can inform staffing and promotional strategies.
Consumer segments help brands tailor marketing by understanding the demographics and preferences of their customers.
Women (58%) are overrepresented and Men (141%) are highly overrepresented among Highlands Coffee consumers. Gen X (92%) and Gen Z (45%) are underrepresented, while Gen Y (115%) is overrepresented. This suggests marketing should focus on Gen Y and Men.