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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Highlands Coffee' competitors in the Philippines
An analysis of Highlands Coffee' competitors in the Philippines
In Cafés & Restaurants
·Jul – Sep 25
Highlands Coffee is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Highlands Coffee's market performance is in the lower 15% in the Philippines. This critically low position indicates a need to improve brand visibility and attract more customers relative to competitors like BAIBU Japanese Restaurant, KUBU Restaurant + Bar, Denny's Venice Grand Canal Mall, Uobei, Sucré by Liz and Mom, and Grumpy Joe, who share a similar market standing.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business growth.
Highlands Coffee's overall CSAT is 74%, a decrease of 8.4 percentage points year-over-year. Metro Manila shows a CSAT of 74%, with a decrease of 10.1 percentage points. The CSAT dynamic data shows a slight increase from June (73.33%) to August (73.68%) 2025, indicating a need to address declining satisfaction levels.
Number of outlets indicates brand reach and market presence, influencing accessibility and customer convenience.
Highlands Coffee has 20 outlets in Metro Manila, 2 in Calabarzon, and 1 each in Central Visayas, Soccsksargen, and Central Luzon. Metro Manila accounts for the majority of outlets, indicating a strong presence in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Starbucks is the top competitor for Highlands Coffee, with 21.43% of Highlands Coffee customers also visiting Starbucks. Other competitors include Sbarro, DAYO Café/Bar, Aluna Beach Lounge, and Vedge Bohol - Vegan/Vegetarian Restaurant, each with a cross-visitation rate of 7.14%.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Highlands Coffee experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload around 2:00 PM (47.76%). Traffic is lowest between midnight and 6:00 AM, suggesting a need to adjust staffing levels accordingly.
Understanding consumer segments enables targeted marketing, improving engagement and brand affinity.
Highlands Coffee's customer base shows a higher affinity for men (134) compared to women (66). Among generations, Gen X (122) shows the highest affinity, followed by Gen Y (91) and Gen Z (62). This suggests that Highlands Coffee is more appealing to men and Gen X consumers.