Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Helados Lomoro performance in the Argentina and how they change over time
See what factors influence Helados Lomoro performance in the Argentina and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Helados Lomoro' competitors in the Argentina
An analysis of Helados Lomoro' competitors in the Argentina
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Helados Lomoro is in the top 3% of brands
Sample of brands in the same percentile
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Helados Lomoro, with a Market Performance percentile of 97, is a leading brand. This high percentile indicates a strong market position, reflecting substantial customer preference compared to its peers like Mirador de los Cóndores, Feriado Cantina Coghlan, El Charrúa Restaurante y Parrillada, Bar de Cao, BHARAT - FOOD THAT TELLS INDIAN STORY, and Cantina el Náutico, which share a similar percentile.
Customer Satisfaction indicates brand perception. Higher satisfaction generally correlates with increased loyalty and positive word-of-mouth referrals.
Helados Lomoro shows an overall customer satisfaction of 83%, a significant increase of 13.3 percentage points year-over-year. In Mendoza, customer satisfaction is 84%, with a growth of 14.4 percentage points. The CSAT dynamic data shows fluctuations over the months, peaking in May 2025 and then declining. This positive trend suggests improved customer experiences but requires monitoring for consistency.
Number of Outlets shows brand's presence. Growth reflects expansion and increased accessibility for customers.
Helados Lomoro has 18 outlets in Mendoza and 2 in Buenos Aires. Mendoza is the primary market. The absence of growth data limits insight into recent expansion efforts. Additional information regarding historical outlet numbers would be beneficial.
Competitor analysis highlights direct and indirect competition. Understanding cross-visitation informs strategic positioning and marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 14.06%. INNAMORATO follows at 6.25%, then Zitto at 4.69%, Olive Godoy Cruz and Lomos Capde at 3.12% each. This data suggests a significant overlap in customer base between Helados Lomoro and McDonald's, likely due to shared meal occasions. Further exploration of why customers visit these competitors can offer insights.
Traffic Workload reveals peak operational times. Understanding patterns helps with staffing and resource allocation.
Helados Lomoro experiences peak traffic between 16:00 and 20:00 (4 PM to 8 PM), with the highest workload at 18:00 (6 PM) at 64.41. The lowest traffic occurs between 1:00 and 5:00, indicating overnight hours have minimal activity. This data suggests optimizing staffing and resource allocation to align with peak demand.
Understanding consumer segments allows tailored marketing. Affinity Index reveals segment-specific preferences and behaviors.
The Consumer Segments report indicates that Women is 96 and Men is 105. Men exhibit high affinity. Gen Y is at 91, showing they have lower affinity. These insights allows for tailored marketing strategies.
Cafés & Restaurants