Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence HAMAYA performance in the Japan and how they change over time
See what factors influence HAMAYA performance in the Japan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of HAMAYA' competitors in the Japan
An analysis of HAMAYA' competitors in the Japan
In Cafés & Restaurants
·Jun – Aug 25
HAMAYA is in the top 19% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
HAMAYA's MARKET PERFORMANCE is at the 81st percentile in Japan's Cafe & Restaurants industry, indicating an above-average market position. This means HAMAYA outperforms 81% of its peers. Performance peers in the 81st percentile include: 豚骨ラーメン頑武流, Drive In Makoto, Yoneya, 町家Café 伍右衛門, 尾道さくら 広島店, and Quenelle.
Outlet count indicates brand reach and market penetration, affecting customer accessibility and overall revenue generation potential.
HAMAYA has a geographically diverse presence in Japan. The highest concentration of outlets is in Osaka Prefecture (6), followed by Hyogo Prefecture (4) and Hiroshima Prefecture (3). Several other prefectures have 1-2 outlets each, demonstrating a moderate regional presence.
Competitor analysis informs strategic positioning and differentiation, enabling brands to capture market share and cater to customer preferences.
HAMAYA's customers also visit McDonald's (28.57%), suggesting it is a key competitor. Other competitors include SAIDO, Yakimeshi-No Ie, 焼肉・冷麺 たか松, and Yuzuya Ryokan, each with a cross-visitation rate of 14.29%. This shows potential overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring operational efficiency and enhanced customer service during peak hours.
HAMAYA experiences peak traffic workload between 10:00 AM and 6:00 PM, peaking at 60.67% at 5:00 PM (17:00 hod). Traffic is minimal during night. Staffing should be aligned with these peak hours to maximize customer service.
Consumer segmentation enables targeted marketing, tailoring strategies to specific demographics and maximizing engagement and conversion rates.
HAMAYA has a higher affinity with women (192 index) compared to men (41 index). Gen Y consumers also show high affinity (193 index). This data reveals that women and Gen Y are more strongly represented in HAMAYA's customer base relative to the average consumer.