Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence 海底捞 performance in the China and how they change over time
See what factors influence 海底捞 performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of 海底捞' competitors in the China
An analysis of 海底捞' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
海底捞 is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's competitive strength and customer preference based on foot traffic within its industry.
海底捞's market performance is at the 98th percentile, indicating a leading position. This means the brand captures a significant share of customer foot traffic compared to its competitors. Performance peers include 8Five2, Pazta, The Pantry, Ebeneezer's Kebab & Pizzeria (Indian & Middle-Eastern Restaurant - Tung Chung), Dim Sum Square and GAVI 啡酒館(Cafe, Bar and Restaurant), which are in the same range.
Customer satisfaction is crucial for loyalty and growth, directly impacting revenue and brand reputation in the competitive restaurant industry.
Overall customer satisfaction (CSAT) for 海底捞 is 88%, a decrease of 8.1 percentage points year-over-year. In Shanghai, the CSAT is 86%, down 9 percentage points. This suggests a need to investigate and address factors impacting customer satisfaction to prevent further decline.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential in key regions.
海底捞 has the most outlets in Beijing (30), followed by Shanghai (27) and Jiangsu (24). This geographic distribution reflects strategic priorities, with Beijing representing the brand's strongest presence.
Competitor analysis identifies key players vying for customer share, informing strategic decisions to maintain a competitive edge.
The top competitors for 海底捞, based on customer cross-visitation, are Starbucks (13.04%), Polux by Paul Pairet (8.70%), Jia Jia Tang Bao (8.70%), Dexing Noodle Restaurant Fujian Road Shop (8.70%), and Starbucks Reserve Roastery (8.70%). Starbucks is the most cross-visited brand.
Understanding traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak hours.
Traffic workload for 海底捞 peaks between 18:00 (6 PM) and 20:00 (8 PM), reaching 47.44% at 19:00 (7 PM). The lowest traffic occurs between 3:00 and 7:00. This suggests the need for optimized staffing and resource allocation during peak hours.
Consumer segment analysis by gender and generation enables targeted marketing and positioning strategies based on specific demographic affinities.
海底捞's customer base shows a high affinity towards women (90%) and men (106%). Gen X is overrepresented (242%), while Gen Y (39%) and Gen Z (67%) are underrepresented. The high affinity of Gen X indicates its importance for targeted marketing efforts.