Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence GROM performance in the Italy and how they change over time
See what factors influence GROM performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
GROM is ahead of most brands
Sample of brands in the same percentile
An analysis of GROM' competitors in the Italy
An analysis of GROM' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GROM's MARKET PERFORMANCE is at the 58th percentile, indicating an average/above average market standing in Italy's Cafe & Restaurants industry. This means GROM performs better than 57% of its peers. Performance peers in the same percentile range include La Prosciutteria, L’Antica Pizzeria Da Michele, Ristorante Pizzeria Lounge Bar That's Amore Vibo Valentia, Ristorante Ca’ Dolfin, L' Antica Pizzeria da Michele, and Signorvino.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
GROM's overall customer satisfaction (CSAT) is 78%, a decrease of 2 percentage points year-over-year. Liguria shows the highest CSAT at 93% with a growth of 5.3 percentage points, while Lazio has a CSAT of 82% with a decrease of 4.9 percentage points. The CSAT trend shows an increase from May (72.62%) to July (80.53%) 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
GROM has 15 outlets in Lombardy, making it the region with the highest number of outlets. Lazio and Piedmont each have 7 outlets, followed by Tuscany and Veneto with 5 each. Abruzzo and Trentino – Alto Adige/Südtirol have the fewest outlets, with 1 each.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
GROM's top competitors, based on cross-visitation, are McDonald's (6.64%), All'Antico Vinaio (2.69%), Venchi Cioccolato e Gelato (2.51%), Gelateria La Romana (2.51%), and Starbucks (2.33%). This indicates that customers who visit GROM also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
GROM experiences peak traffic workload between 4 PM and 6 PM, reaching approximately 50.94% at 5 PM. Traffic gradually increases from 7 AM (0.51%) to 5 PM, then declines through the night, with minimal activity between 1 AM and 6 AM.
Consumer segment analysis enables targeted marketing, tailoring strategies to specific demographics for improved engagement.
Women are overrepresented among GROM's consumers, with an affinity index of 105, while men are underrepresented (index of 95). Gen Y (122) and Gen Z (131) are overrepresented, indicating a high affinity, while Gen X (70) is underrepresented.