Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence GROM performance in the Italy and how they change over time
See what factors influence GROM performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
GROM is right in the middle
Sample of brands in the same percentile
An analysis of GROM' competitors in the Italy
An analysis of GROM' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GROM's market performance is at the 55th percentile, indicating an average/above average market standing in Italy's Cafe & Restaurants industry. This means GROM captures a moderate share of customer foot traffic compared to its peers. Performance peers in the same percentile range include Amici Pizza & Burger, HABIBI Libanese Originale, Mi'Ndujo, Bella Napoli, Matiti, and Amorino Gelato.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for GROM, based on cross-visitation, are McDonald's (5.93%), All'Antico Vinaio (4.40%), Venchi Cioccolato e Gelato (3.30%), Pastasciutta (3.08%), and Autogrill (2.86%). This indicates that customers who visit GROM also frequent these establishments, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload reveals peak hours and customer flow, optimizing staffing and resource allocation.
GROM experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 4:00 PM to 6:00 PM (approximately 49% traffic workload). Traffic is minimal between midnight and 7:00 AM. This data suggests optimal staffing and resource allocation should focus on the afternoon and early evening hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Consumer gender mix is evenly split. Gen Z shows a high affinity (174), indicating they are over-indexed compared to the average consumer. Gen Y also shows a high affinity (106). Gen X is under-indexed (78). This suggests marketing should focus on Gen Z and Gen Y.