Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence GROM performance in the Italy and how they change over time
See what factors influence GROM performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
GROM is in the top 1% of brands
Sample of brands in the same percentile
An analysis of GROM' competitors in the Italy
An analysis of GROM' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
GROM, with a market performance of 99 in Italy, is a leading brand in the Cafe & Restaurants industry, being in the top 1%. This high percentile indicates a strong market presence. Performance peers in similar range: Ristorante Ca’ Dolfin, Brasserie Pub Gallipoli, House Pizza&Grill, L’Antica Pizzeria da Michele, Assaje, Itoi Asian Creative Experience Forlì.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty, recommendations, and revenue. High CSAT is crucial.
GROM's overall customer satisfaction in Italy is 77%, a decrease of 1.9 percentage points year-over-year. Liguria shows the highest CSAT at 93% with a 5.4 percentage points growth, while Lazio shows 81% with -6.7 percentage points decrease, suggesting regional variations in customer experience.
Outlet count shows brand reach and presence, indicating market penetration and potential revenue streams for Cafe & Restaurants industry.
GROM has 14 outlets in Lombardy, the highest number in Italy, indicating its strongest presence there. Lazio follows with 8 outlets, while other regions have fewer. This shows the geographical distribution of GROM's locations.
Competitor analysis shows who else customers visit, revealing direct rivals and cross-visitation patterns in Cafe & Restaurants market.
GROM's top competitors in Italy, based on cross-visitation, are McDonald's (6.79%), All'Antico Vinaio (2.83%), Gelateria La Romana (2.64%), Tonnarello (2.26%) and Burger King (2.26%). This indicates customers who visit GROM also frequent these brands.
Traffic workload reveals peak hours, showing customer flow and staffing needs in Cafe & Restaurants industry, enabling better resource allocation.
GROM experiences peak traffic between 11 AM and 8 PM in Italy, with the highest workload around 4-6 PM (52.10% - 52.07%). Traffic is lowest during early morning hours (0%). This dictates staffing and marketing strategies.
Consumer segments highlight key demographics, helping Cafe & Restaurants brands tailor marketing and products to specific groups for better engagement.
GROM's customer base in Italy shows higher affinity for women (104 index) compared to men (97 index). Gen Y (122 index) and Gen Z (113 index) have higher affinity compared to Gen X (74 index). This suggests a younger, female-leaning demographic.