Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grill 66 performance in the Iceland and how they change over time
See what factors influence Grill 66 performance in the Iceland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grill 66' competitors in the Iceland
An analysis of Grill 66' competitors in the Iceland
In Cafés & Restaurants
·Jun – Aug 25
Grill 66 is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill 66's market performance is at the 47th percentile, indicating a below average/lagging position. This means that Grill 66 captures less foot traffic compared to the majority of its competitors in Iceland's Cafe & Restaurants industry. Performance peers in the same percentile range include Monkeys Reykjavik, Blys Cafe, The Old Lighthouse Café, American Bar, Fjörukráin, and Indian Curry House.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Grill 66's overall customer satisfaction is 83%, a decrease of 11.7 percentage points year-over-year. The Northeastern Region shows the highest CSAT at 92%, while the Western Region has the lowest at 80%. This decline suggests a need to investigate and address factors impacting customer experience across all locations, especially in the Western Region.
Outlet distribution indicates market reach and potential for customer access across different regions.
Grill 66 has 7 outlets in the Capital Region, representing the highest concentration. The Northeastern, Southern, Eastern and Western Regions each have 2 outlets, while the Southern Peninsula and Northwestern Region each have 1. This distribution highlights the Capital Region as the primary market for Grill 66.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Grill 66's top competitors based on customer cross-visitation are Bæjarins Beztu Pylsur (12.5%) and Hafnarbuðin (12.5%). Mia's Country Van - Local Fish & Chips, Bókakaffi Hlöðum, and Black Crust Pizzeria each have 8.33% cross-visitation. This indicates that customers who visit Grill 66 also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Grill 66 experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (52.43%). Traffic is lowest between 0:00 and 6:00. This data suggests that Grill 66 should allocate more staff and resources during peak hours to ensure optimal service.
Understanding consumer segments enables targeted marketing and personalized customer experiences.
Women have a high affinity (107) for Grill 66, while men are slightly under-indexed (95). Gen Z shows the highest affinity (260), followed by Gen Y (113), while Gen X is under-indexed (54). This suggests that Grill 66 resonates strongly with Gen Z and women.