Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grill 66 performance in the Iceland and how they change over time
See what factors influence Grill 66 performance in the Iceland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grill 66' competitors in the Iceland
An analysis of Grill 66' competitors in the Iceland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Grill 66 is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill 66's market performance is at the 42nd percentile in Iceland's Cafe & Restaurants industry, indicating a below average market standing. This suggests that Grill 66 captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Blys Cafe, Fjöruborðið, Hekla street food, Ægir Bar - Taproom, Chickpea, and Brass Kitchen & Bar.
Identifying top competitors helps a brand understand its competitive landscape, benchmark performance, and refine strategies to gain market share.
Grill 66's top competitors, based on customer cross-visitation, are Domino's Pizza and KFC, each with 14.29% cross-visitation. Sjávarborg also shares the same percentage. Finnsson Bistro and Nonnabiti each have 7.14% cross-visitation. This indicates that customers who visit Grill 66 also frequently visit these establishments.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and tailor marketing efforts to match peak customer traffic times.
Grill 66 experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 12 PM (54.38%). Traffic gradually increases from 6 AM, peaks during lunch and dinner hours, and declines significantly after 9 PM. The lowest traffic workload occurs between 0 AM and 5 AM.
Understanding consumer segments allows for targeted marketing, product development, and personalized customer experiences, improving engagement and brand loyalty.
Grill 66's customer base shows a high affinity towards women (121 index), suggesting they are overrepresented compared to the average consumer. Men are underrepresented (71 index). Among generations, Gen Z shows the highest affinity (178 index), while Gen X (103 index) and Gen Y (102 index) are closer to the average.