Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Globus performance in the Czechia and how they change over time
See what factors influence Globus performance in the Czechia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Globus' competitors in the Czechia
An analysis of Globus' competitors in the Czechia
In Cafés & Restaurants
·Jun – Aug 25
Globus is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Globus is a leading brand with a market performance percentile of 99, placing it in the top 1% within the Cafe & Restaurants industry in Czechia. This high percentile indicates a strong market position relative to its peers, including Utopia, U Eichlerů, Restaurant Mlýnec, Restaurace Mlejnice, Potrefená Husa and Adele Restaurant & Bar, all within a similar percentile range.
Customer satisfaction (CSAT) shows how happy customers are. It's key for repeat business and positive reviews, which attract more customers.
Globus' overall CSAT is 51%, down 8.4pp year-over-year. CSAT varies by region: Southeast shows the highest CSAT (73%, up 20.7pp), while Prague and Southwest have the lowest satisfaction and decreased scores. Monitoring and addressing regional CSAT variations is important to improve customer loyalty.
Average check measures the typical amount spent per customer. Higher values can indicate upselling success or premium offerings effectiveness.
The overall average check for Globus is 186.6 CZK, up 29.6% year-over-year. Moravia-Silesia has the highest average check at 230 CZK. Prague, Northwest, and Southwest show lower average check values, but also have no increase in value, meaning there is a lack of data on growth in these areas.
Outlet count indicates brand reach and market presence. A greater number suggests more convenience and accessibility for customers.
Globus has the most outlets in Prague (7), followed by Moravia-Silesia and Northwest (5 each), Southwest (4), and Southeast and Northeast (3 each), Central Moravia (2). This distribution shows the geographical strengths and expansion potential.
Competitor analysis reveals key players influencing customer choices, informing strategies to differentiate and capture market share.
McDonald's (9.17%) and KFC (4.59%) are the top competitors with the highest cross-visitation from Globus' customers. Other competitors include Zámecká restaurace - Roudnice nad Labem, U Sumečka, and Restaurace Stará Pošta (1.83% each). These insights help Globus understand shared customer base and target differentiation efforts.
Traffic workload distribution highlights peak hours. Helps optimize staffing, promotions, and resource allocation for better service.
Globus experiences peak traffic between 11 AM and 2 PM, with the highest workload around noon (61.79%). Traffic gradually increases from 7 AM (41.60%) and declines after 6 PM. This distribution informs staffing and promotional strategies.
Understanding consumer segments helps tailor marketing. Gender and generation affinity reveals engagement levels, guiding targeted strategies.
Women show a high affinity (90) compared to the average customer, while men have an affinity index of 106, suggesting they are over-represented compared to women. Gen X is highly over-represented (137), Gen Z shows average affinity (106). Gen Y (86) is under-represented. Marketing should consider these preferences.