Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Czechia and how they change over time
See what factors influence McDonald's performance in the Czechia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Czechia
An analysis of McDonald's' competitors in the Czechia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference. A high percentile shows a leading position and strong competitive edge.
McDonald's in Czechia holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position. Peers like KFC, Bageterie Boulevard, and Burger King share a similar range.
Customer satisfaction shows brand perception. High CSAT scores promotes loyalty. Monitoring shifts helps proactively address concerns.
McDonald's overall customer satisfaction in Czechia is 51%, a decrease of 3.4pp year-over-year. Central Bohemia shows the highest CSAT at 57%, while Moravia-Silesia has the largest decrease, down 19.2pp.
Average check reflects customer spending. Monitoring its trends helps with pricing strategies and understanding customer purchase behavior.
The average check for McDonald's in Czechia is 265.20 CZK, a 7% increase year-over-year. Southeast region has the highest average check at 294.40 CZK. There is a range from 259.40 to 294.40 CZK.
Outlet numbers indicate market presence. Tracking store counts helps gauge brand reach and informs expansion or optimization strategies.
McDonald's has the largest number of outlets in Prague (47), followed by Central Bohemia (15). This distribution highlights key markets and potential for further regional development.
Competitive analysis shows brand positioning. Knowing top competitors and cross-visitation patterns guides targeted marketing and strategic differentiation.
McDonald's main competitors in Czechia, based on cross-visitation, are KFC (13.30%), Burger King (3.88%), and Bageterie Boulevard (2.36%). This indicates shared customer base and competitive overlap.
Traffic workload insights optimize staffing. Understanding peak hours improves service, reduces wait times, and enhances the customer experience.
McDonald's in Czechia experiences peak traffic workload between 12:00 and 17:00, with the highest at 13:00 (70.81). Traffic is minimal between 1:00 and 5:00, with the lowest at 4:00 (0.71).
Consumer segment analysis customizes marketing. Understanding gender and generational preferences allows for relevant messaging and targeted campaigns.
McDonald's customer base in Czechia shows higher affinity with women (79%) and Gen X (114%). Gen Y shows 90% and Gen Z shows 98%. This highlights key demographics and potential for tailored marketing.