Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gg performance in the Russia and how they change over time
See what factors influence Gg performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gg' competitors in the Russia
An analysis of Gg' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gg is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Gg's MARKET PERFORMANCE is at the 97th percentile, indicating a leading position in Russia's Cafe & Restaurants industry. This signifies strong customer preference and a significant market share, comparable to peers like Crazy Daisy, Кофейня № 1, Pronto, Smoky People, Sever-Metropol', and Nudles by Ivleeva.
Customer satisfaction reflects brand perception and loyalty. Tracking it identifies areas for improvement and strengthens customer relationships.
Gg's overall customer satisfaction (CSAT) is 62%, down by 1.4 percentage points year-over-year. CSAT is higher in the Central Federal District (70%) compared to the Volga Federal District (53%), with the Volga region showing a decrease in satisfaction.
Outlet count indicates brand reach and market penetration. Tracking changes informs expansion and consolidation strategies.
Gg has 9 outlets in the Central Federal District and 4 in the Volga Federal District. The Central Federal District accounts for a larger portion of Gg's presence, indicating a geographical concentration of outlets.
Competitor analysis reveals market dynamics and opportunities. It informs strategies to gain a competitive edge and attract more customers.
OMG Coffee is the most frequently visited competitor by Gg's customers (50% cross-visitation), followed by Syur Kafe, Margilan, PROЖАРКА, and ШашлыкоFF (each at 25%).
Understanding traffic patterns helps optimize staffing and resource allocation. Efficiently managing peak hours enhances customer experience.
Gg experiences peak traffic between 18:00 and 21:00, with a notable surge starting at 11:00. Traffic workload gradually increases throughout the afternoon, peaking in the evening hours. The lowest traffic is between 0:00 and 9:00.
Analyzing consumer segments informs targeted marketing. Affinity insights guide tailored messaging and effective positioning strategies.
Women (affinity index 117) are overrepresented among Gg's consumers, while men (affinity index 78) are underrepresented. Gen Y (affinity index 163) shows a strong affinity.