Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sever-Metropol' performance in the Russia and how they change over time
See what factors influence Sever-Metropol' performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sever-Metropol'' competitors in the Russia
An analysis of Sever-Metropol'' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sever-Metropol' is in the lower 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sever-Metropol' is in the lower 22% of brands, indicating a below average market performance. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Stars Coffee, Pronto, Prime Burger, Krendel' Na Moyke, Zaman, and LOVE суши.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Sever-Metropol' shows a 63% overall CSAT, with a 12.9 percentage point increase year-over-year. The Northwestern Federal District reports 63% CSAT, a 11.4 percentage point increase. This indicates improved customer sentiment, potentially driving repeat business and positive word-of-mouth.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the cafe sector.
Sever-Metropol' has 24 outlets in the Northwestern Federal District and 1 in the Central Federal District. This shows a strong regional concentration in the Northwestern Federal District, with limited presence elsewhere.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge in the market.
The top competitors based on customer cross-visitation are FermA, о́ckam bistro't, Кофейня № 1, Grill Vino & Хачапури, and Stolovaya Lozhka, each with 12.5% cross-visitation. This indicates shared customer base and potential areas for differentiation.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing costs.
Traffic workload peaks between 9 AM and 8 PM, with the highest traffic around 1 PM. Minimal traffic occurs between midnight and 7 AM. This data informs staffing and operational adjustments to match customer demand throughout the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Women are overrepresented (affinity index 128) and Men are underrepresented (affinity index 57). Gen Y is overrepresented (affinity index 162). This suggests a strong affinity among women and Gen Y consumers.