Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Foodmaster performance in the Netherlands and how they change over time
See what factors influence Foodmaster performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Foodmaster is right in the middle
Sample of brands in the same percentile
An analysis of Foodmaster' competitors in the Netherlands
An analysis of Foodmaster' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Foodmaster's market performance is at the 47th percentile in the Netherlands' Cafe & Restaurants industry, indicating a below average/lagging position. This means Foodmaster captures less foot traffic compared to over half of its competitors. Performance peers in the same percentile range include La Zoccola, Beers & Barrels, Spare Rib Express, Strandclub Witsand, Douwe Egberts Café, and Fikissimo Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with better business outcomes.
Foodmaster's overall customer satisfaction in the Netherlands is 68%, a decrease of 12.7 percentage points year-over-year. This decline suggests a potential issue with service, product quality, or customer experience that needs attention to prevent further erosion of customer loyalty. The CSAT decreased from 74.10% in May to 55.73% in July.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
The average check for Foodmaster in the Netherlands is 14.1 EUR, reflecting a 13.9% increase year-over-year. This suggests customers are spending more per visit. The average check varied from 13.33 EUR in May to 15.09 EUR in June.
Outlet count indicates brand reach and market presence. Growth suggests expansion, while decline may signal consolidation or market challenges.
Foodmaster has 48 outlets in the Netherlands. This number provides a baseline for assessing market coverage and potential for further expansion or optimization of existing locations.
Identifying key competitors helps understand the competitive landscape, benchmark performance, and refine strategies for differentiation and market share growth.
Foodmaster's top competitors based on customer cross-visitation are McDonald's (13.89%), Domino's Pizza (3.70%), Wok van Pejo (2.78%), Heinde (2.78%), and Snackbar Dalen (1.85%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and targeted promotions to maximize sales and customer satisfaction.
Foodmaster experiences peak traffic between 17:00 and 18:00, with 60.01% and 60.87% of the daily workload respectively. Traffic is also high from 12:00 to 16:00. There is almost no traffic between 0:00 and 9:00. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized experiences, enhancing engagement and loyalty.
Women show a high affinity (84) for Foodmaster, while men are over-represented (110). Gen X (68), Gen Y (69), and Gen Z (39) are under-indexed, suggesting a need to tailor marketing to attract these generations. These values are affinity indexes, not percentages.