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Managing Partner, Global Business Development
See what factors influence Foodmaster performance in the Netherlands and how they change over time
See what factors influence Foodmaster performance in the Netherlands and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Foodmaster' competitors in the Netherlands
An analysis of Foodmaster' competitors in the Netherlands
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Foodmaster is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry. A high percentile indicates a strong market presence.
Foodmaster's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Netherlands. This signifies a strong brand presence. Peers like Restaurant Le Hollandais, Spare Rib Express, La Zoccola, Beers & Barrels, Boscafé 't Hijgend Hert and Hippie Fish, are within the same percentile.
Customer satisfaction is key to loyalty and growth. Tracking CSAT helps identify areas for improvement and strengthens brand perception.
Foodmaster's overall customer satisfaction (CSAT) is 67%, a decrease of 13.5 percentage points year-over-year. This indicates a need to investigate and address potential issues affecting customer experience to improve satisfaction levels. The CSAT decreased in the period from May to July 2025.
Average check indicates customer spending per visit. Monitoring trends helps understand pricing effectiveness and revenue generation strategies.
The average check for Foodmaster is 14.1 EUR, reflecting a 13.5% increase compared to the previous year. This suggests that customers are spending more per visit. It is important to understand why. Dynamics is pretty flat across period from May to July 2025.
Outlet count indicates market reach. Monitoring this number signals expansion or contraction, reflecting business growth or strategic adjustments.
Foodmaster has 47 outlets in Netherlands within Cafe & Restaurants industry. There is no data about growth of the outlets number in the given period. This reflects the current physical presence of the brand.
Analyzing competitors highlights market dynamics. Knowing top competitors and customer cross-visitation informs strategic positioning and marketing efforts.
McDonald's (14.55%) is the leading competitor in terms of cross-visitation (people also visit McDonald's), followed by Domino's Pizza (3.64%). This data indicates the importance of quick service and fast food options for Foodmaster's customers.
Understanding traffic patterns helps optimize staffing. Workload distribution throughout the day enables efficient resource allocation and customer experience.
Foodmaster's peak traffic workload occurs between 17:00 and 19:00, with the highest workload (60.13%) at 18:00. Minimal traffic occurs during the early morning hours (0:00-9:00), so it is important to optimize staffing.
Consumer segment analysis informs tailored marketing. Understanding demographics enables targeted campaigns, enhancing relevance and campaign effectiveness.
Women have a strong affinity (88%) for Foodmaster, while Men affinity is slightly above average (107%). Among generations, Gen X (68%), Gen Y (69%) and Gen Z (39%) segments show are under-indexed, suggesting there is room to refine marketing strategies.