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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fior di Grano performance in the Italy and how they change over time
See what factors influence Fior di Grano performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fior di Grano' competitors in the Italy
An analysis of Fior di Grano' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fior di Grano is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Fior di Grano's market performance is in the lower 41%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Sfiziami Italian Bistrot, Terrazza Aperol, Di Peri Bagheria, Fabbrica di Pedavena Cesate, Mammina, and Sarni Gonars Sud.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT is crucial for sustainable growth.
Fior di Grano's overall customer satisfaction is 86%, a decrease of 4.7 percentage points year-over-year. In Marche, the CSAT is also 86% with the same decrease. This indicates a potential decline in customer happiness, requiring investigation into the causes and implementation of improvement strategies to maintain customer loyalty.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for profitability.
Fior di Grano's overall average check is 9.3 EUR, a 10% increase year-over-year. In Marche, the average check is also 9.3 EUR, with no growth. This suggests customers are spending slightly more per visit overall, but there is no change in Marche. Strategies to further increase the average check should be explored.
Outlet count indicates market reach and growth potential. Expansion strategies depend on understanding outlet distribution and performance across regions.
Fior di Grano has 14 outlets in Marche. This indicates the brand's physical presence in the region. Further analysis could explore the performance of these outlets and inform decisions about potential expansion or optimization of existing locations.
Competitor analysis identifies key rivals and their strategies. Understanding cross-visitation patterns informs competitive positioning and marketing efforts.
Fior di Grano's top competitors based on customer cross-visitation are McDonald's (11.56%) and Autogrill (9.25%). BraCiami (3.47%), Gelateria La Castellana (2.89%), and La Pescheria da Giò. Panini di mare! (2.89%) also compete for the same customer base. This highlights the importance of differentiating Fior di Grano's offerings to attract and retain customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Fior di Grano experiences peak traffic between 9 AM and 12 PM, with the highest workload at 9 AM (62.98%). Traffic is minimal during early morning and late evening hours. This data informs staffing and resource allocation strategies to meet customer demand effectively during peak periods.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies for optimal engagement.
Fior di Grano's customer base shows a high affinity for women (96) and men (104). Gen X is overrepresented (158), while Gen Y (49) and Gen Z (49) are underrepresented. Marketing should consider the preferences and behaviors of Gen X, while strategies to attract Gen Y and Gen Z should be explored.