Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Feromon performance in the Russia and how they change over time
See what factors influence Feromon performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Feromon' competitors in the Russia
An analysis of Feromon' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Feromon is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Feromon, with a market performance of 96, is a leading brand, securing a position in the top 4% of Cafe & Restaurants in Russia. Peers in the same percentile include Anderson, Менделеев, Khlebnitsa, Hunter.karelia, Мидийные личности, Albatros.
Customer satisfaction highlights loyalty, influencing repeat business and positive word-of-mouth, critical for sustained growth.
Feromon demonstrates strong customer loyalty with a CSAT of 97%, showing 38.2 percentage points increase. The Northwestern Federal District mirrors this with a 97% CSAT, reinforcing customer satisfaction across regions.
Number of outlets reflects brand reach, indicating market penetration and growth potential.
Feromon has 18 outlets in Russia, with 17 in the Northwestern Federal District, indicating a strong regional presence. Volga Federal District accounts for 1 outlet.
Understanding main competitors allows to benchmark performance, identify opportunities, and refine marketing strategies for competitive advantage.
Feromon shares customers with Kontakt, Zabyli Sakhar, Golovu S Plech, La Su, and Просто, with each brand capturing 25% of Feromon's customer base. Tracking cross-visitation is crucial for strategic growth.
Traffic workload by hours shows peak times, enabling staff optimization and targeted promotions for enhanced efficiency and customer experience.
Feromon's traffic workload peaks between 20:00 and 23:00, reaching its highest at 63.45. The lowest is observed between 6:00 and 9:00. Staffing and promotions should be adjusted.
Consumer segments identify key demographics, allowing personalized marketing and tailored offerings to maximize engagement and ROI.
Women are under-indexed (35), meaning they have lower-than-average engagement. Men are overrepresented (186), showing high affinity. Gen Y are overrepresented(163), pointing to a high affinity among younger adults.