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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Edeka performance in the Germany and how they change over time
See what factors influence Edeka performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Edeka is in the lower 20% of brands
Sample of brands in the same percentile
An analysis of Edeka' competitors in the Germany
An analysis of Edeka' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Edeka's market performance is in the lower 20%, indicating a critically low market standing. This suggests Edeka captures a smaller portion of customer visits compared to competitors like Pizzeria Restaurante Casa Del Mondo, SEO! - italiano buffet ristorante, Baguetterie La Maison, Der Mühlenhof, LyLy Restaurant, and Sayomi Japanische Fusion.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
Edeka's top competitors based on customer cross-visitation are Burger King (18.18%), Lara Kebab Meister (9.09%), Cafe Zwilling (4.55%), Vegane Gastrothek Charisma (4.55%), and Weltenburger am Dom (4.55%). This indicates that customers who visit Edeka also frequently visit these establishments, highlighting potential areas for competitive focus.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak hours and customer flow.
Edeka experiences peak traffic workload between 6 AM and 7 PM, with the highest workload around 2 PM (49.69%). There is no traffic between 9 PM and 6 AM. This data suggests that Edeka should optimize staffing and resources during these peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, tailored product offerings, and enhanced customer engagement.
Women are overrepresented among Edeka's consumers (affinity index of 129), while men are underrepresented (affinity index of 82). Gen Y is overrepresented (affinity index of 129), while Gen X is underrepresented (affinity index of 41). This suggests that Edeka has a high affinity with women and Gen Y.