Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Kenya
An analysis of Domino's Pizza' competitors in the Kenya
In Cafés & Restaurants
·Jul – Sep 25
Domino's Pizza is in the lower 29% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Kenya is in the lower 29% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in similar range: Roasters Inn, The Fig & Olive, Homeland Inn, Paul Caffe, visam cake house, The Venue Bar and Bistro.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Domino's Pizza has one outlet in Central Kenya and one in the Coast region. This limited presence suggests potential for expansion to increase market coverage and customer accessibility across Kenya.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Domino's Pizza's customers in Kenya also frequently visit Artcaffé Gastro Bar (25.71%), Java House (22.86%), KFC (22.86%), Artcaffé (17.14%), and Fogo Gaucho (14.29%). This indicates shared customer base and the need to differentiate offerings.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Domino's Pizza in Kenya experiences peak traffic between 9 AM and 10 PM, with the highest workload around 6 PM to 7 PM. Traffic is minimal between midnight and 8 AM, indicating the need for optimized staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Domino's Pizza in Kenya shows a high affinity with Men (134) and Gen X (314). Women are under-indexed (46). This suggests that marketing efforts may need to be adjusted to better appeal to women.