Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Kenya
An analysis of Domino's Pizza' competitors in the Kenya
In Cafés & Restaurants
·Aug – Oct 25
Domino's Pizza is in the lower 36% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Kenya is in the lower 36% of brands, indicating a lagging market position. This suggests lower foot traffic compared to competitors like Zen Garden, KONQA 254, Kilimanjaro Jamia, Cavalli @ The Manor, kitu different, and Cafesserie Village Mall, who share a similar percentile.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts for sustainable growth.
Domino's Pizza's top competitors in Kenya, based on customer cross-visitation, are Artcaffé Gastro Bar (25.49%), Java House (25.49%), KFC (23.53%), Galito's (17.65%), and Artcaffé (15.69%). This highlights the brands that Domino's customers also frequent, indicating potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Domino's Pizza in Kenya experiences peak traffic between 9 AM and 8 PM, with the highest workload around 2 PM to 5 PM. This data informs staffing and resource allocation to meet customer demand effectively during these peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics and preferences.
Domino's Pizza in Kenya shows a high affinity with women (72% affinity index) and men (117% affinity index). Gen X consumers are overrepresented (338% affinity index). This suggests targeted marketing strategies should consider these segments.