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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dois Döner performance in the Turkey and how they change over time
See what factors influence Dois Döner performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dois Döner' competitors in the Turkey
An analysis of Dois Döner' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dois Döner is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dois Döner holds a leading position with a market performance of 99%, placing it in the top 1% of brands. This high percentile indicates strong competitive strength and customer preference. Performance peers within the same percentile range include Tarihi Eminönü Derya Balıkçısı 1945, Nevet İstanbul Rooftop Restaurant & Roof Bar, Afara coffee & cafe, Fi 712 Restaurant, Vamos Estambul Restaurant & Cafe, and Tavacı Namık.
Customer Satisfaction (CSAT) indicates loyalty and brand perception, crucial for retention and attracting new customers, directly impacting revenue.
Dois Döner's overall CSAT is 44%, a decrease of 13.4 percentage points year-over-year. There's a decrease in CSAT across all regions, with the Black Sea Region showing the most significant decline. This suggests a need to investigate and address the factors driving customer dissatisfaction to improve customer loyalty and brand perception.
Average check reveals customer spending habits, informing pricing strategies and menu optimization to maximize revenue per transaction.
Dois Döner's overall average check is 249.6 TRY, an increase of 9.9% year-over-year. The Black Sea Region has the highest average check (416.7 TRY), while the Aegean Region has the lowest (167.9 TRY). This indicates regional differences in customer spending habits, which can inform localized pricing and menu strategies.
Outlet count shows brand reach, indicating market penetration and growth potential across different regions.
Dois Döner has the most outlets in the Central Anatolia Region (21), indicating a strong presence there. The Eastern Anatolia Region has the fewest (1), suggesting potential for expansion. Understanding the distribution of outlets helps optimize resource allocation and identify growth opportunities in different regions.
Competitor analysis helps identify market rivals and understand customer preferences, informing strategies for competitive differentiation.
Dois Döner's top competitors based on cross-visitation are Köfteci Yusuf (13.91%), Burger King (9.57%), Maydonoz Döner (6.09%), Komagene (6.09%), and Öncü Döner (3.48%). This indicates the brands that Dois Döner's customers also frequent, providing insights into customer preferences and competitive positioning.
Traffic workload reveals peak hours, enabling staffing and resource optimization to meet customer demand effectively.
Dois Döner experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (59.29%). Traffic is lowest between 04:00 and 07:00. This information is crucial for optimizing staffing levels and resource allocation to ensure efficient service during peak hours and minimize costs during off-peak times.
Understanding consumer segments informs targeted marketing, optimizing products and experiences for different demographic groups (Gender and Generation).
Dois Döner's consumer base shows strong affinity towards women (Index 61) and Gen Y (Index 171). Women are under-indexed. Gen Y is over-indexed, indicating a strong representation compared to the average consumer. Tailoring marketing and product offerings to resonate with Gen Y consumers and address the preferences of women can enhance engagement and loyalty.