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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dois Döner performance in the Turkey and how they change over time
See what factors influence Dois Döner performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dois Döner' competitors in the Turkey
An analysis of Dois Döner' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dois Döner is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dois Döner's market performance is at the 47th percentile, indicating a below average/lagging position in Turkey's Cafe & Restaurants industry. This means the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile are POCO Coffee & Matcha Bar, Osmanli Restaurant, Taş Kavurma, Gelgör Cağ Kebap, Liman Lokantasi, and Boston Drink & Dessert.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Dois Döner's overall customer satisfaction is 42%, a significant decrease of 17.9 percentage points year-over-year. The Black Sea Region shows the lowest satisfaction at 26% with the largest decrease (-35pp). This indicates a critical need to address customer concerns and improve service quality across all regions, especially in the Black Sea Region.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Dois Döner's overall average check is 252.8 TRY, an increase of 8.3% year-over-year. The Black Sea Region has the highest average check at 416.7 TRY. This suggests customers in the Black Sea Region spend more per visit, while Marmara Region has the lowest average check at 177.3 TRY.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Dois Döner has 24 outlets in the Central Anatolia Region, the highest number compared to other regions. The Black Sea Region has 7 outlets, Mediterranean Region has 5, Marmara Region has 4, Aegean Region has 3, and Eastern Anatolia Region has 2. This distribution highlights Central Anatolia as the brand's strongest market.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Dois Döner's top competitors based on cross-visitation are Köfteci Yusuf (13.01%), Burger King (8.94%), Komagene (5.69%), Maydonoz Döner (5.69%), and Öncü Döner (3.25%). This indicates that customers who visit Dois Döner also frequently visit these brands, suggesting they are direct competitors in the Turkish market.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Dois Döner experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload at 7:00 PM (59.00%) and 8:00 PM (59.83%). Traffic is significantly lower during the early morning hours. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Dois Döner's customer base shows a high affinity for Men (126) and Gen Y (171). Women are under-indexed (59). This suggests that marketing efforts could be tailored to better resonate with the Gen Y and Men segments, while also exploring strategies to attract more Women.