Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence divan performance in the Turkey and how they change over time
See what factors influence divan performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of divan' competitors in the Turkey
An analysis of divan' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
divan is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
divan is a leading brand with a market performance of 99, placing it in the top 1% of Cafe & Restaurants in Turkey. This high percentile reflects a strong market standing relative to competitors like Schnitzel Landmann, Köyceğiz Belediyesi Yuvarlakçay Tesisleri, White Beach Ayayorgi, Çömlekçi Restaurant, DERİN BEACH BAR RESTAURANT, and Bitlisli, which are also positioned at the 99th percentile.
Customer satisfaction reflects customer loyalty and overall experience, impacting brand reputation and long-term success in Cafe & Restaurants.
divan's overall customer satisfaction is 71%, a decrease of 2.2 percentage points year-over-year. Satisfaction varies by region, with Central Anatolia at 71%, Marmara at 71%, and Aegean at 70%. The Aegean Region experienced a significant decrease of 16.1 percentage points, indicating potential areas for improvement in customer experience.
Average check indicates customer spending per visit and the effectiveness of pricing strategies in the Cafe & Restaurants industry.
divan's overall average check is 1.1K TRY, an increase of 10.2% year-over-year. The Marmara Region has the highest average check at 1.2K TRY. Aegean Region has the lowest average check at 964.3 TRY. This increase suggests successful pricing strategies.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility in Cafe & Restaurants.
divan has 22 outlets in the Marmara Region, 3 in the Aegean Region, and 2 in the Central Anatolia Region. The Marmara Region accounts for the majority of divan's outlets, indicating a strong regional presence in Turkey.
Understanding top competitors helps refine marketing strategies, identify opportunities, and maintain a competitive edge in Cafe & Restaurants.
divan's top competitors based on customer cross-visitation are Starbucks (5.28%), Midpoint (4.97%), Kahve Dünyası (3.73%), BigChefs (3.73%), and Köfteci Yusuf (3.42%). This indicates customers who visit divan also frequent these brands.
Traffic workload identifies peak hours, optimizing staffing and resource allocation in Cafe & Restaurants.
divan experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 53.17% at 20:00. Traffic starts increasing at 7:00, peaking in the evening, and declining after 21:00.
Consumer segments are important to understand customer demographics and tailor offerings in Cafe & Restaurants.
divan's customer base consists of Women (affinity index 120) and Men (affinity index 90), Gen X (115) and Gen Y (104). Women and Gen X has a high affinity.